Customer Experience Matrix

JANUARY 5, 2016

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report).

Marketing Automation Services 191

Marketing Automation Services Software Lead Ranking Paid Search Agency 191

Sales Engine

JANUARY 5, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If you still have your head in the sand about this, it’s time to face reality.) Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 156

Buyer Personas Sales Qualified Leads Top of Funnel Leads 156

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

B2B Marketing 134

B2B Marketing Google SEM Mobile Advertising 134

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.

Work Management 126

Work Management Marketing Management Skype Public Relations 126

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JANUARY 5, 2016

From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In […]. The post Avoid Becoming A Marketing Dinosaur!

Banner Ads 118

Banner Ads Banners Marketing & Strategy Social Media 118

Convince & Convert

JANUARY 5, 2016

Defeating the Pink Slip. This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. It seems like right as you finish a major project with a company, they turn around a boot you to the curb.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Skype 107

Adobe Experience Cloud Blog

JANUARY 5, 2016

Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Recently, on a trip to Monterey, CA, I started craving some fresh seafood. Naturally, I opened up my Yelp! app and searched for “seafood” near Monterey within the “$$” range. Why? First, I wanted to discover restaurants in the area.

Marketing Management 76

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 76

BuzzSumo

JANUARY 5, 2016

I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data. I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice.

Case Study 66

Case Study Case Studies Studies Paid Search Agency 66

Canadian Marketing Association

JANUARY 5, 2016

By: Mei Burgin & Marie Wiese. There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. Content marketing is not a new idea: companies have been developing information about their products and services for years as a way to support the sales process.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Industrial Marketing Today

JANUARY 5, 2016

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype?

Content Marketing 65

Content Marketing Buzz Content B2B Sales 65

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. 1.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Hinge Marketing

JANUARY 5, 2016

Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. A great number of firms closed in the recent recession, including large, ENR ranked companies, because they fought hard for commoditized, low bid contracts.

Lead Generation 49

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 49

KEO Marketing

JANUARY 5, 2016

Marketing automation introduces extraordinary efficiencies to your B2B marketing strategy. Just don’t forget that activity in your marketing automation platform is tightly connected to the data in your CRM application. To get the full benefit of both systems, you’ve got to make sure your contact data is up to date. Here’s how to audit your existing CRM data and clean up any issues before diving into marketing automation: Standardize your data: Identify which CRM fields you needs – and which ones

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM Automation 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

LeanData

JANUARY 5, 2016

As the number of sales and marketing tech tools expands exponentially, something else continues to grow as well — the headaches that come with the implementation process. Technology is helping business professionals do their jobs better. But the harsh reality is that installing those solutions often is downright painful. Implementation can be time-consuming.

Work Management 40

Work Management Marketing Management Demand Generation Vendors 40

Hubspot

JANUARY 5, 2016

No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed. In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. Big projects will start to take off, and you’ll miss those ‘moments between the lines’ that you’ve loved for brainstorming, tinkering, and exploring.

Mobile Advertising 36

Mobile Advertising Advertising Benchmark Custom Publishing Segmentation 36

LeanData

JANUARY 5, 2016

As the number of sales and marketing tech tools expands exponentially, something else continues to grow as well — the headaches that come with the implementation process. Technology is helping business professionals do their jobs better. But the harsh reality is that installing those solutions often is downright painful. Implementation can be time-consuming.

Work Management 40

Work Management Marketing Management Demand Generation Vendors 40

Content Standard

JANUARY 5, 2016

Over Christmas break, as I sat seven rows back in a church pew, the reverend—a woman in her mid-50s, tightly pulled back blonde hair, slight lips that offered definitive guidance—decreed her annual parting message: Wherever you are on life’s journey, you are welcome here. I winced. Life’s journey sounded false and cliche. But I scanned the room to see how her sermon reverberated off the walls, impacting her audience.

Personalization 45

Personalization POS Marketing Budget Enterprise Management 45

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeanData

JANUARY 5, 2016

As the number of sales and marketing tech tools expands exponentially, something else continues to grow as well — the headaches that come with the implementation process. Technology is helping business professionals do their jobs better. But the harsh reality is that installing those solutions often is downright painful. Implementation can be time-consuming.

Work Management 40

Work Management Marketing Management Demand Generation Vendors 40

Content Standard

JANUARY 5, 2016

Over Christmas break, as I sat seven rows back in a church pew, the reverend—a woman in her mid-50s, tightly pulled back blonde hair, slight lips that offered definitive guidance—decreed her annual parting message: Wherever you are on life’s journey, you are welcome here. I winced. Life’s journey sounded false and cliche. But I scanned the room to see how her sermon reverberated off the walls, impacting her audience.

Personalization 40

Personalization POS Marketing Budget Work Management 40

LeanData

JANUARY 5, 2016

As the number of sales and marketing tech tools expands exponentially, something else continues to grow as well — the headaches that come with the implementation process. Technology is helping business professionals do their jobs better. But the harsh reality is that installing those solutions often is downright painful. Implementation can be time-consuming.

Work Management 40

Work Management Marketing Management Demand Generation Vendors 40

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing.

Content Marketing 95

Content Marketing Planning Marketing Budget Marketing Budget Creation 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeanData

JANUARY 5, 2016

At first glance, it may seem like such a basic solution to one of the most troublesome pain points for businesses. LeanData automatically matches leads to accounts. In fact, it might sound so simple that you could be tempted to try and build something similar on your own. After all, how hard could it be? The answer: It’s very hard. What appears simple actually is a complex software engineering feat that LeanData has developed through years of painstaking research and innovation.

Buy 49

Buy Ad Building Class Paid Search Agency 49

Convince & Convert

JANUARY 5, 2016

You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured? According to our friends at RunDown there are 6 ways to do it. They recently published their 2016 Content Report, based on a survey of 370 content and digital marketers.

Organization 113

Organization Advertising Agencies Content Paid Search Agency 113

LeanData

JANUARY 5, 2016

At first glance, it may seem like such a basic solution to one of the most troublesome pain points for businesses. LeanData automatically matches leads to accounts. In fact, it might sound so simple that you could be tempted to try and build something similar on your own. After all, how hard could it be? The answer: It’s very hard. What appears simple actually is a complex software engineering feat that LeanData has developed through years of painstaking research and innovation.

Buy 40

Buy Ad Building Class Paid Search Agency 40

LEADership

JANUARY 5, 2016

Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along to their own audiences is an art. Content needs to be engaging and has to provide some sort of value to readers. The trick to it is figuring out what is valuable! This infographic created by Venngage breaks down the formula for great shareable content.

Content 40

Content Social Networks Network Marketing Practices 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

LeanData

JANUARY 5, 2016

At first glance, it may seem like such a basic solution to one of the most troublesome pain points for businesses. LeanData automatically matches leads to accounts. In fact, it might sound so simple that you could be tempted to try and build something similar on your own. After all, how hard could it be? The answer: It’s very hard. What appears simple actually is a complex software engineering feat that LeanData has developed through years of painstaking research and innovation.

Buy 40

Buy Ad Building Class Paid Search Agency 40

Hubspot

JANUARY 5, 2016

With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you. January: Where Social Commerce Revenue Comes From [Infographic]. Social commerce is of growing importance in ecommerce and forecasted to account for 5% of online retail revenue in 2015.

eCommerce 34

eCommerce Clickthrough Amazon Landing Pages 34

LeanData

JANUARY 5, 2016

At first glance, it may seem like such a basic solution to one of the most troublesome pain points for businesses. LeanData automatically matches leads to accounts. In fact, it might sound so simple that you could be tempted to try and build something similar on your own. After all, how hard could it be? The answer: It’s very hard. What appears simple actually is a complex software engineering feat that LeanData has developed through years of painstaking research and innovation.

Buy 40

Buy Ad Building Class Paid Search Agency 40