Marketing Insider Group
JULY 8, 2016
Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.” Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. […]. The post Struggling with Marketing Design?
Biznology
JULY 8, 2016
I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but I figured I was someone worth pursuing. At least I thought so, since I seem to watch ads trail me all over the web every time I am booking a trip. But I have consistently been underwhelmed, as a marketer, when I try to figure out how any of these hotel brands are differentiated from each other.
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Contently
JULY 8, 2016
Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time.
Adobe Experience Cloud Blog
JULY 8, 2016
Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. While email remains a valuable source for communication, many companies are struggling to extend their reach on other channels, such as mobile, without increasing the strain on their already over-extended marketing resources.
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Contently
JULY 8, 2016
Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity who became famous because of Snapchat. In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. You take a picture, filter it, Photoshop it, put it up, and let people think that’s your life.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 8, 2016
Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Digital analytics company Parse.ly just released a dashboard that tracks Facebook referral traffic for more than 600 publishers and measures the estimated traffic Facebook should’ve driven before it changed its algorithm last week to deprioritize publishers in the News Feed. ( I analyzed all the implications here.).
Hubspot
JULY 8, 2016
Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. This week, Snapchat took a giant leap away from its initial premise by introducing Memories.
Contently
JULY 8, 2016
Here’s what you missed while you were throwing your copy of The New York Post in the trash… The New York Times: Meet YesJulz, Snapchat Royalty. Selected by Dillon Baker, associate editor. “Reality TV became so fake that people wanted real reality,” Ms. Goddard said, trying to explain her appeal. “Not from someone who’s a multimillionaire, from somebody they feel they can almost touch.” This New York Times profile on ‘Snapchat royalty’ YesJulz is a perfect mix
Vidyard
JULY 8, 2016
We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You’ve done the legwork to get your customers, prospects, and influencers face-to-face. Why not take it a step further and capture them on video!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JULY 8, 2016
Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But according to new data from BuzzSumo—one of our favorite social media analytics tools—publishers have been feeling the pain for some time.
Lead Liaison
JULY 8, 2016
This article was posted as a Guest Blog Post by our affiliates at OnBlastBlog.com . Let’s get one thing straight: email marketing is not dead, nor is it dying. It is still one of the most effective means of generating leads and conversions for a business. The old ways may have died, but there are new elements rising into the spotlight that change how we look at our email campaigns.
Hinge Marketing
JULY 8, 2016
The word “innovation” has become so commonplace that we’re becoming numb to it. Every new start-up is as innovative as Uber. Established businesses are continuously mapping out a new innovation strategy. But to prove that a business is truly innovative is another task completely. When every firm is telling their prospects that they are innovative, how can one stand out and become more visible in a crowded marketplace?
SnapApp
JULY 8, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
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Hinge Marketing
JULY 8, 2016
The word “innovation” has become so commonplace that we’re becoming numb to it. Where does strategy and innovation work together? Every new start-up is as innovative as Uber. Established businesses are continuously mapping out a new innovation strategy. But to prove that a business is truly innovative is another task completely. When every firm is telling their prospects that they are innovative, how can one stand out and become more visible in a crowded marketplace?
Sprout Social
JULY 8, 2016
In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities. Building and maintaining a personal brand is a daunting task–even for marketers. We often struggle with where to even start. This week at #SproutChat , we were join by Jeremey Goldman and Ali B.
Hinge Marketing
JULY 8, 2016
The word “innovation” has become so commonplace that we’re becoming numb to it. Every new start-up is as innovative as Uber. Established businesses are continuously mapping out a new innovation strategy. But to prove that a business is truly innovative is another task completely. When every firm is telling their prospects that they are innovative, how can one stand out and become more visible in a crowded marketplace?
DivvyHQ
JULY 8, 2016
When I was 17, a wonderful mentor who had traveled the globe for the fashion industry gave me two important pieces of advice. First she said that I’ll never go wrong wearing the color black. Then she said, before I leave for any event, I should look in the mirror and remove one or two pieces of jewelry that were the most obvious in order to keep the look simple.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
JULY 8, 2016
Welcome back to Talk Digital to Me! Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. She’s an expert at getting our podcasts and blog content in front of our fans, as well as curating the best content from elsewhere on the web.
Kapost
JULY 8, 2016
There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Yeah, no. Being a B2B marketer isn’t better or worse, it’s just different.
LEADership
JULY 8, 2016
I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely messages and offers. Really great personalization can create a deep and positive relationship between a customer and a brand, and it’s a trend that isn’t going away anytime soon.
Hubspot
JULY 8, 2016
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it's inevitable. What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on? That’s where resilience comes in.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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