Tue.Apr 17, 2012

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In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

By Neicole Crepeau, Contibuting {grow} Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week.

Why your business brand means much more than your logo

Tomorrow People

Your business brand is not your logo. Your logo is a big part of it, but it isn’t everything – and here’s why: Your logo is just the start. Your business branding is the message you put out there about your entire organisation.

The Marketing Skills Gap is Very Real

It's All About Revenue

by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. Back then, brands spent their budgets on print ads, the biggest, baddest trade shows and fancy corporate retreats. No matter the tactic, my dad delivered, ending up a VP in a few short years.

Focus On Customers and Run Like Never Before

B2B Marketing Insider

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

What Does Facebook’s New Timeline Layout Mean for Businesses?

EMagine B2B Blog

At the end of March, Facebook changed over all pages to the Timeline layout. This radical move has left many business owners scratching their heads, wondering how this will affact their presence on this platform, and how they will need to change their strategy to take advantage of the new layout. How does the new [.]. B2B Web Strategy

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“You Want a Piece of Me?” – Evaluating the Value of the Fractional CMO (Chief Marketing Officer)

Marketri

Have you ever wandered by the cookie stand in the mall looking for samples? Just one little bite that is virtually calorie-free is all you need! After all, the first taste is the most powerful, tickling all of your taste buds and leaving you, for the most part, pretty satisfied.

CMO 31

How to Use Facebook Timeline Without Reworking Your Brand Strategy

Sazbean

Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. Consumer brands like Red Bull, Old Spice, and Ford led the charge with innovative campaigns that incorporate everything from intricate scavenger hunts to elaborate milestones that date back over a century. SEE ALSO: Facebook Timeline for Brands: The Complete Guide.

10 Ways to Instantly Amplify the Social Proof of Your Marketing

Hubspot

An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Goog le , 70% of Americans now say they look at product reviews before making a purchase.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

You Can't Cram for Teleprospecting

Sales Prospecting Perspectives

We’ve all heard the saying “Cold calling is a numbers game.” ” Although I must admit that an aspect of successful prospecting relies on a sheer volume of calls, it is equally important to provide your team with solid training and support to allow for the appropriate balance. The two must work hand-in-hand otherwise you’ll be cleaning up after unfocused reps making blind dials. Not fun.

Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week

Fearless Competitor

This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today. “ The biggest bang for the marketing buck comes from lead nurturing.” ” Jim Lenskold of The Lenskold Group.

Best 31

Why Foursquare’s City Badges Are Perfect for Destination Marketing

WindMill Networking

Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones.

Spot 27

The Real Magic Behind Content Marketing | Social Media Today

Content Marketing Today

You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

When SMS Text Messaging Actually Makes Sense for Marketers

Hubspot

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy -- shoot a text message out to leads and customers to increase sales.

SMS 12

The Secret to Generating Revenue: Sell More

Modern B2B Marketing

by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The preliminary results are in, and they are very telling. So, how do the top performing companies achieve their results?

Lead 11

Highlights from the AA-ISP Leadership Summit #LS2012

Sales Intelligence View

Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts.

Would Your B2B Brand By Any Other Name Be Better Off?

B2B Ideas @ Work

A prospective B2B client is considering a name change for their business. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject. I was happy to comply and thought I’d share my thoughts with you too.

B2B 4

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Highlights from the AA-ISP Leadership Summit #LS2012

Sales Intelligence View

Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts.

Do You Know The Buyer’s ‘Should-Cost’ Estimate?

Buyer Insights

What the buyer expects your solution to cost has a major bearing on getting the sale. Yet most salespeople try to sell without actually knowing what the buyer’s ‘should-cost’ estimate is. That does not make sense.

Are You Building a Data Bomb? (Part 1)

B2B Lead Blog

During the 2000 presidential election, massive problems with voter data quality resulted in national anxiety because there was no clear winner. Poor presentation on ballots led to errors in data processing, which, in turn, led to flawed predictions, recounts and lawsuits. Nike’s 2001 switch to a new demand and supply inventory

The New Buyer Obsession: Benefits Realization

Buyer Insights

Buyers have a new obsession. It is called ‘benefits realization’, or alternatively ‘benefits delivery’ They have lost faith that promises made before the sale will actually materialize and are determined to intervene to ensure that they do.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

VIDEO: Using Pinterest for Business

Client Bridge

Pinterest is one of the leading platforms for the growing field of Social Discovery. From Entrepreneur writer Mikal Belicove, here's a short video of five steps to help a business get started with Pinterest. View Original Article

Sellers: How To Avoid Getting Shown The Red Card

Buyer Insights

No salesperson ever sets out to give a buyer the hump, but that is what appears to be happening with increasingly regularity. Sellers are making obvious mistakes that can result in immediate disqualification.

Tips 2

Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?”

Business Finance versus Business Loans

Business Growth Development

Finance - Financial injection - Finance (Photo credit: @Doug88888).

SME 1

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook Marketing: Running Successful Sweepstakes And Social Promotions [Free Guide]

SnapApp

Chances are, if you manage a Facebook page that you've ran, or considered running, a sweepstakes. Not only are sweepstakes a great way to generate leads, but they are fun to enter and highly sharable.?Sweepstakes Sweepstakes are known for driving traffic, an average of 34% growth in?referral?traffic.

Business Finance versus Business Loans

Business Growth Development

Finance - Financial injection - Finance (Photo credit: @Doug88888).

SME 1