ViewPoint
AUGUST 14, 2013
'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Companies have been a bit slower than individuals in realizing the power of social media.
Writing on the Web
AUGUST 14, 2013
'Are you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. Dr. Charles Parker , for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit dis
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Biznology
AUGUST 14, 2013
'Photo credits: www.mysafetysign.com. We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is hot, we’ve got to get our presence in place there. No, wait. This Vine this is all the rage. Let’s focus there.” As you can imagine, a scattershot approach is a great way to waste resources, but you’re not going to accomplish much be
Convince & Convert
AUGUST 14, 2013
'Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. 1. Get Going. That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand.
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Adobe Experience Cloud Blog
AUGUST 14, 2013
'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.
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Hinge Marketing
AUGUST 14, 2013
'For many professional services firms, a digital marketing strategy has become an indispensible part of their marketing toolkit. But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. The Internet and social media have forever changed the way that clients of A/E/C services are researching firms and buying services, and a huge opportunity is left sitting on the table.
Hubspot
AUGUST 14, 2013
'We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action. But wait a second … didn’t we skip over something crucial there? We’ll admit it -- we’re missing one key post answering two questions that people ask us all the time : What is a call-to-action in the first place?
Hubspot
AUGUST 14, 2013
'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. Over the next 15 years, Jobs led the most amazing turnaround in corporate history. He created the iPod and iTunes, which revolutionized the music industry.
Hubspot
AUGUST 14, 2013
'Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We''ve already seen studies from the likes of Edgerank Checker , Optim.al , and Sotrender about this very subject, and they all suggest that most engagement with a Facebook post happens within the first several hours.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
AUGUST 14, 2013
'It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. The good news is, when making navigation decisions, there are a lot of tools at your disposal to help you make the right call.
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