SendX

OCTOBER 18, 2023

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

Email Marketing 221

Email Marketing Campaigns Marketing Examples 221

Content Marketing Institute

OCTOBER 18, 2023

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

Research 25

Research Advertising Benchmark B2B Marketing Trends 25

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun. Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Difficulty connecting with support teams knowledgeable about their issues (39%).

Vendors 124

Vendors B2B Fulfillment eCommerce 124

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so.

Personalization 121

Personalization Loyalty API eCommerce 121

CopyBlogger

OCTOBER 18, 2023

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

Content Marketing 116

Content Marketing Content Traffic Marketing 116

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands and get a sneak peek at how the Deloitte Digital Content Studi

Marketing AI 120

Marketing AI Planning Content Marketing Content 120

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ).

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

OCTOBER 18, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Change is synonymous with growth for B2B marketers. As market landscapes shift, technologies advance and buyer behaviors evolve, the ability to smoothly manage change transitions becomes a crucial requisite. At the center of this transformational journey is leadership – the driving force that can either accelerate the pace towards achieving organizational objectives or become a roadblock to progress.

Marketing Management 109

Marketing Management Allocation Marketing Budget Budget Programs 109

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Ahrefs

OCTOBER 18, 2023

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look.

Communities 99

Communities SEO 99

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

OCTOBER 18, 2023

Does your organization tend to plan marketing and content initiatives in silos? Why? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a more collaborative content planning approach are too numerous to ignore. That's what we're talking about (and MORE!) in our latest article from guest contributor Ryan Robinson.

Planning 82

Planning Efficiency Content Organization 82

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and an

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Velocity Partners

OCTOBER 18, 2023

“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said, looking at me with genuine reproach. “The trouble isn’t email, it’s the river of s**t emails are floating in.” “How so, Neil?” I asked. “Ok, I’ll tell you what,” he said, settling in. I waited as he crossed his arms and nudged his glasses up his face with a finger.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Tips 65

Tips Brand Identity Branding Social Media 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge. This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Anteriad

OCTOBER 18, 2023

Anteriad outlines 7 winning lead gen strategies to help you hit your B2B marketing goals and finish strong in Q4. Read the article.

Lead Generation 77

Lead Generation B2B Marketing Marketing & Strategy Marketing Strategy 77

ScanmarQED

OCTOBER 18, 2023

A ren’t open-source platforms more flexible/ cu s tomizable? Firstly, many of the open-source offerings are great initiatives which include some innovative techniques. Being open source, they offer the promise of flexibility via customizing the code and transparency via reading the existing code. Interestingly, what we’ve heard from clients (and from our own experience with these solutions) is that the UX is less developed, meaning it can take quite a lot of work to make them functional and ther

Paid Search Agency 59

Paid Search Agency Work Management Lead Ranking Transparency 59

Seismic

OCTOBER 18, 2023

When you think about your last big purchase, what comes to mind? Were you immediately persuaded after seeing a post from a corporate account? Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? Even as social media and social selling have evolved over the years, one thing remains the same: people buy from people.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 18, 2023

Dan Tyre has gotten upset with me exactly one time over the course of our three-plus-year-long working relationship. It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away.

Hubspot 64

Hubspot Ideal Customer Profiles Profiling Allocation 64

Parse.ly

OCTOBER 18, 2023

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% … The post Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search appeared first on Parse.ly.

Facebook 52

Facebook Google Content Features 52

Confessions of a B2B Marketer

OCTOBER 18, 2023

Elizabeth Gooch MBE on LinkedIn The Tech Growth Factory Check out our awesome sponsors Fame , they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high-priority pages that you wanna rank better within 30 days. Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arv

Service 52

Service Paid Search Agency Outreach B2B Sales 52

Parse.ly

OCTOBER 18, 2023

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannersnack

OCTOBER 18, 2023

6 minutes read There’s no better place to look for business and career opportunities other than LinkedIn. This is the best social media network for professionals, B2B companies, and organizations that want to build a solid online presence. LinkedIn is an incredibly dynamic environment that practically provides endless networking and partnering opportunities.

Linkedin 52

Linkedin Advertising Agencies Social Media Advertisements 52

Benchmark Email

OCTOBER 18, 2023

The modern consumer’s path to purchase has evolved into a dynamic and interconnected journey. Welcome to the era of omnichannel retail, where the lines between physical and digital commerce blur, and the shopping experience transcends traditional boundaries. For retailers and businesses aiming to thrive in this landscape, creating a seamless shopping journey has become not… The post Omnichannel Retail: Creating a Seamless Shopping Journey for Modern Consumers appeared first on Benchm

Advertising Benchmark 52

Advertising Benchmark Purchase Business eCommerce 52

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52