Square 2 Marketing

DECEMBER 28, 2023

With 20 years of experience behind me, this is the phrase that scares me the most when prospects talk to us about their marketing plans: “Let’s start slow and see where it goes.” While I get the sentiment and the reasons for wanting to go slow, this is the worst move when it comes to realizing results from your investment in marketing. Let’s get into why so that you don’t make this mistake at your company.

Planning 86

Planning Paid Search Agency Advertising Agencies Marketing Prospects 86

Martech

DECEMBER 28, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Enterprise Management 114

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. Did you know that 79% of leads never convert into sales due to misalignment between teams Page Contents Toggle The Impact of Disjointed Communications Inconsistent Messaging Wasted Resources Missed Cross-Selling and Upselling Opportunities Reduced Customer Lifetime V

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in marketing, in addition to some hints about new trends we could potentially look forward to in the near future.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing AI 100

CMSWire

DECEMBER 28, 2023

Explore CMSWire's top Voice of the Customer articles of 2023, offering insights on enhancing customer engagement and loyalty through effective CX strategies. Continue reading.

Loyalty 87

Loyalty Effectiveness 87

Meerkat Marketing

DECEMBER 28, 2023

In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hu

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

DECEMBER 28, 2023

A profile of Nichole Hinton, an award-winning speaker, mentor and practitioner of CX and operations — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 82

Ideal Customer Profiles Profiling Amazon Service 82

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. You can see it everywhere. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

33Across

DECEMBER 28, 2023

33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless. The post Third-party Cookies, The Future is Here appeared first on 33Across.

Advertisements 62

Advertisements Advertising 62

Huptech Web

DECEMBER 28, 2023

90% of people have quit using an app due to poor performance 72% of Gеn Z and Millеnnials follow influеncеrs on social media Usеrs spend more than 5 hours per day on mobilе. Contеnt quality and tеchnical SEO go hand-in-hand. 63% of pеoplе would mеssаgе an online chatbot to communicate with a businеss Amazon oncе reported that an onе-second delay in pagе load timе could cost it $1.6 billion in salеs еach yеar.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

33Across

DECEMBER 28, 2023

The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has. The post Third-party Cookies, The Future is Here appeared first on 33Across.

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Advertise.com

DECEMBER 28, 2023

Why No One Is Talking About Marijuana Legalization The New Angle On Marijuana Legalization Just Released Anyone 21 or older would have the ability to possess small quantities of marijuana and be permitted to grow a few plants in their house. According to the most recent reports coming out of Colorado, marijuana is a main […] The post Why No One Is Talking About Marijuana Legalization appeared first on Online Advertising | Digital Ads | Advertise.com.

Advertisements 52

Advertisements Advertising Ads 52

Conversica

DECEMBER 28, 2023

The post Top Performers of 2023: Auto Industry Wins appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Practices 52

Practices Best Practices 52

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even as a busy political campaigning season will drive prices up. Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising Media 127

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Optinmonster

DECEMBER 28, 2023

Do you need an easy and powerful WordPress LMS plugin for your eLearning website? A Learning Management System (LMS) lets you easily create and run an online course right from your WordPress site. Here at OptinMonster, we understand how important it is to find the right WordPress course plugin to organize your classes. All of our customers get full access to OptinMonster University , our database of courses and tutorials on digital marketing.

Class 59

Class Course Budget Programs Bundling 59

Single Grain

DECEMBER 28, 2023

AI and machine learning will inevitably impact your SEO strategy – so much so that these technologies will lead to more advanced SEO techniques which more brands will need to use to stay competitive. More than ever before, staying ahead of the curve is crucial to outpacing your competition and growing your bottom line as we move into the new year. From programmatic SEO to content updates and strategic acquisitions, this blog post will break down the most actionable strategies we anticipate marke

Tactics 52

Tactics Top of Funnel SEO Domain 52

Litmus

DECEMBER 28, 2023

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the different ways each language can be used, and some of the nuances in each type of use.

Design 111

Design Paid Search Agency Tagging Guidelines 111