Biznology
OCTOBER 3, 2014
'B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it.
Direct Response Coach
OCTOBER 3, 2014
'Chevy’s TV commercial for the Cruze leaves me confused, until now … I got it. I finally got it. I’ve watched this TV commercial dozens of times over the past few weeks, and I couldn’t figure it out – until today. I finally connected the dots. If you are creating advertising of any type, are [.]. The post When creating advertising, don’t make your audience connect too many dots appeared first on McCarthy and King Marketing.
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Crimson Marketing
OCTOBER 3, 2014
' If you’re running an ad for golf, you should probably make sure the image is for the right sport. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing in the Newspaper appeared first on.
Convince & Convert
OCTOBER 3, 2014
'Tweetable Moments It all comes down to writing. stotto Tweet This Cascading Strategy Outward Shannon Otto has made the leap from the agency side of social media marketing to the client side. This was great training because it was a social-media-only agency. She realized she might like to make a change when she focused for 2 years on one client and really enjoyed learning that client’s social media inside and out.
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LEADership
OCTOBER 3, 2014
'From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014. However, have you maximized it’s effectiveness by ensuring your emails are delivered and read? Email Monks have compiled a 28 pointer checklist in infographic form. Here are some of the items that need to be addressed: 1.
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Hubspot
OCTOBER 3, 2014
'Congratulations! You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. the hard work is all done, right? Right? Not so fast, my friend. While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way.
Paul Gillin
OCTOBER 3, 2014
'The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.
SnapApp
OCTOBER 3, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
E-Spirit
OCTOBER 3, 2014
When it comes to using technology, many people cite ease of use as one of the most important features. What’s the point of having great technology if only a few people can actually use it? With a CMS it’s important to think beyond just features and examine the long-term strategy about who is going to be using the technology.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
OCTOBER 3, 2014
Web traffic has long been a focal point when tracking a brand’s online presence; however, today’s B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. These objectives include particular focus on increasing brand visibility and driving more quality sales leads, according to Starfleet Media’s latest white paper, the 2014 Benchmark Report on B2B Content Marketing and Lead Generation.
Hubspot
OCTOBER 3, 2014
'We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? Professional crush alert.
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