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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. LinkedIn: Marsha Collier (12.8K

eCommerce 112
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? Your pricing will vary based on your traffic volume. MixPanel Capterra rating: 4.5

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5 Black Friday trends marketers can act on this holiday season

Martech

And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey. A survey of U.S.

Act-On 113
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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices.

eCommerce 119
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What Is Attribution Modeling and Why It’s So Important

Hubspot

These avenues refer to channels (e.g. Although all attribution models look at the channels and touchpoints involved in a customer’s decision to convert, each of them weighs those channels and touchpoints differently. Multi-Touch Attribution Modeling. Cross-Channel Attribution Modeling. Linear Attribution Modeling.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution. 3) The rise of multi-touch attribution.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. We can take Facebook as an example.