Retail’s resilience leading to higher ad spend in 2023
illumin
OCTOBER 16, 2023
eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Sky Canaves eMarketer report definitively states that “No other industry comes close to retail.” An important consideration when looking at this industry growth, is ecommerce.
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