Remove eCommerce Remove Emarketing Remove Mobile Advertising Remove Twitter
article thumbnail

Retail’s resilience leading to higher ad spend in 2023

illumin

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

article thumbnail

50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). 42% of online shoppers want more testimonials from ecommerce sites. eMarketer). Big Commerce).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Social Commerce? Is It The Future of Online Shopping?

Huptech Web

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. Paid social media advertising efforts allow brands to increase their visibility and awareness among their targeted audiences, making people aware of the brand and its products.

article thumbnail

The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years. M – Be Mobile. Mobile devices are connecting in-store and online purchasing more each year.

article thumbnail

Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

Hubspot

This week, there wasn''t much of that -- instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook. Here''s what happened this week in the world of inbound: Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat ).

article thumbnail

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I love Twitter.

article thumbnail

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I love Twitter.