Retail’s resilience leading to higher ad spend in 2023
illumin
OCTOBER 16, 2023
eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%
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