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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

It is no secret how significant SEO can be to a digital marketing program. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. The tie to lead generation is top on the list.

SEO 121
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The 12 Days of Holiday Campaigns

QuanticMind

We know that like a certain red-suited, sleigh-driving, North Pole-dwelling elf, you’re making a list (and checking it twice) with a million items on it. And in addition to the typical holiday frenzy, we also know that your PPC campaigns are never far from your mind — in fact just the opposite.

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

In particular, if your PPC is Google Ads. Creating a test meant for Ads traffic at least implies that the marketing team is more focused on the context of PPC and thus aware of the trade-off involved in testing — lost ad budget and a loss in Quality Score of the ads and even the entire account IF test QA is taken lightly.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

You might consider hiring an agency (like accelerate – which specializes in SaaS Marketing !) to help you boost your content marketing efforts. On a broader level, an acquisition report will also show you how effective your paid ads, social media marketing, and email newsletters are at generating traffic to your site.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

to help you boost your content marketing efforts. Keeping an eye on age, location, gender, interests, and more, will let you build a detailed customer persona to market to. We can help with content marketing, generating SEO-focused content targeting the right audience at the right time. . It’s not just location, either.

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Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Content Standard

Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience.