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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). For an ecommerce site, you'd equate conversion to a completed online sale.

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How Video Helped Me Quickly Qualify 19,000 Leads—and Make a Big Impact

Vidyard

It’s an industry that is still dwelling in the dark ages when it comes to technology. Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

This may seem like a cheap tactic to hoard traffic, but it's not. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Unfortunately, dwell time is one of many metrics that only search engines have access to. times longer on a webpage.

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7 Sales Prospecting Tips and Tricks to Share With Your Team

SmartBug Media

Although relationships are still a key ingredient of sales, they are no longer the only ingredient. Technology has become entrenched in the sales process, changing sales from just an art to both an art and a science. However, there are some prospecting tips and tricks that can help your sales. Consistency Is Key.

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Perfect time to make a Sales Call in 2020

Valasys

Making a sales call ain’t an easy task. With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? The perfect time to make a Sales Call in 2020. What’s better is the warm calling.

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5 Tricks That Will Magically Get Prospects Interested in You

Hubspot

When I call on a VP of Sales at a Fortune 500 company to sell her my firm’s services, I certainly don’t lead with, “Hi! I’m Jeff from Boston, and I sell sales training and consulting in Boston. I got you live on my first dial, and when you hire me, I'll teach your sales reps how to do the exact same thing.”.

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Lights, Camera, Action: Video for Demand Generation

SmartBug Media

Video can be especially beneficial during the sales process. If your sales team can’t meet with buyers in person, video is the next best thing. If your sales team can’t meet with buyers in person, video is the next best thing. HubSpot research shows that more than 50 percent of consumers want to see video from brands.