Heinz Marketing

OCTOBER 14, 2021

In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Click here to access the full research report. By Jamie Montoya , Client Engagement Manager.

Research 121

Research Ideal Customer Profiles Training B2B Sales 121

Moz

MAY 7, 2020

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. So I want to dispel a myth about keyword research. It's about a process.

Keywords 68

Keywords Research Process SEO 68

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process. A KPI is something like “more downloads of the free trial,” “booked demos,” or “product sales.”

Planning 92

Planning Process Marketing Websites CMS Development 92

Valasys

JUNE 20, 2023

Apps are necessary for well-researched content to be appreciated by your audience. Just make sure that you have a reliable provider like Spectrum Internet so that the downloads are not slow. Thanks to all these amazing apps that have made the process quite easy and seamless. That is where this post comes in.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Engagement.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Porch Group Media

JULY 7, 2021

With the plethora of online information and the increasing number of digital tools geared to simplify the home search process, homebuyers can take more control than ever before. Consumers have several online tools available to make the home search process faster and easier. Digital Home Search. IPropertyManagement ) In 2020 , 9.6

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BOP Design

OCTOBER 1, 2019

However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. Let’s take a closer look at why content offer downloads are devalued and how you can change that to increase your firm’s revenue with B2B content marketing. Content Offer Downloads Aren’t Leads.

Top of Funnel 84

Top of Funnel B2B Sales Content Marketing Funnels 84

Martech

AUGUST 22, 2023

Buyers do most of their initial research online instead of directly talking to a supplier. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. They enjoy relationships with about 300 distributors, covering many countries on six continents.

Case Studies 76

Case Studies Case Study Studies Buy 76

BOP Design

NOVEMBER 3, 2021

In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. Before you start doing any research or investigating search volume, create a wish list of keyword phrases. Download now: The MEGA Guide to B2B Web Design Best Practices. 2. Do competitive research.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Oktopost

AUGUST 13, 2021

Download Your Free Gantt Chart Template for Marketing Teams. This six-step process provides a framework for ensuring the tasks and schedule in your Gantt chart are complete and accurate: 1. To make it even easier to get started, we’ve created a free Gantt Chart for Marketing Teams Template which you can download here.

Template 80

Template Work Management Planning Marketing Management 80

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Buffer

JANUARY 18, 2023

Content research tools Gathering data and information can be one of the more tedious parts of creating content. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. You can create simple or complex systems to manage your creative process.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Our data sheds light on the process. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Act-On

APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. A one-time download of that kind of content doesn’t mean anything from a sales-readiness perspective.

Lead Ranking 193

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 193

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? Brian: Wow, I’m still processing the cost of an email address is $150, and then along with that the size of the data, this is something marketers don’t think about, from my own experience. What surprised you most as you analyzed the data from this research, and why?

Linkedin 297

Linkedin Research Studies B2B 297

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content , including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Research Reports.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

Oktopost

OCTOBER 1, 2021

When options abound for the solutions you’re selling, you need a way to differentiate and elevate yourself – and branding is crucial to that process. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Most importantly, your brand strategy provides the framework on which your entire customer acquisition process is built.

Template 62

Template Branding Brand Identity Marketing & Strategy 62

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Champion Communications

FEBRUARY 8, 2023

Then show how content has helped nurture this process. Meanwhile, the majority (82%) of the CEOs polled in Champion’s survey agreed that the metrics their CMO uses to demonstrate the value of PR are of no use to them. Then speak to the sales team about how prospects and leads have received coverage.

PR 62

PR Research B2B CMO 62

The Point

OCTOBER 1, 2021

However, forcing that same individual to enter a business email address instead doesn’t change where that person is in the buying process; it simply creates more friction in the user experience. In our work with B2B clients , fewer companies are demanding that forms reject personal emails.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Porch Group Media

OCTOBER 20, 2022

Understand why marketers need to implement omnichannel marketing strategies to engage new movers across the entire decision process. Discover the importance of having a strong digital presence to engage new movers early in the research process. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Download the template 2. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Social Media 107

Social Media Template Work Management Marketing Management 107

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Read on to get some tips and insight that you can incorporate into your content marketing process. Researching. Posts that performed well.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Our research team had a lot of other things on their plate.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Of course, this is a quick summary of the process.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

ConvertKit

DECEMBER 19, 2018

The outreach process just looks a little different depending on your industry. Before you craft a sales email template, it’s good to start with market research. By doing your research, it shows that you didn’t just copy and paste the same sales email you sent to someone else in their industry.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Leadership.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. Here are a few findings from the research: Measuring Performance is Difficult. Is it leads? Determine your KPIs. See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. You'll want to incorporate that into your design strategy and QA & testing process. Do buyer persona research. But, how do you do that? Use analytics. Find out what emails perform best. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101