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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content.

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Marketing is every employee’s job (They just don’t always know it)

ClickZ

“Wow, that upcoming webinar looks interesting, is there information I can provide to some customers about it?” The first question above usually means that an employee hasn’t embraced the company website as the first place to look for all customer-facing information. You schedule an important webinar.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.” Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

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35 Web Design and Development Terms Every Marketer Should Know

Circle Studio

Hopefully this article will help you feel more prepared as you begin to meet with prospective agencies for your next big redesign. 301 redirect – A permanent redirect from one URL to another, usually from your old website to the new website. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More, etc.).

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Google Algorithm Update: The Importance of Semantically Related Keywords in SEO

Conductor

Google wants to provide the best experience possible to users, so the more information and context you give them as it relates to your content, the better chance you have of ranking on Page 1 for the search phrases your target audience is using. If the page is brand new, you can use Explorer to do keyword research around a topic.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business. What’s the point of the webinar?

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Based on such information, you can understand your audience members’ intent better and create new content to draw them into your marketing funnel. Content assets to link (with URLs). However, a series of videos, webinars, or podcasts is best kept to once a week to avoid audience fatigue or information overload.

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