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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Advanced tips don’t just help you research. Take a moment now to learn advanced search tactics and become a Googling Jedi. You have two primary options to do so.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why is this so important?

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10 SEO Tips for Family Law Attorneys

seo.co

In the simplest terms, SEO is the process of optimizing your website in a way that increases visibility on popular search engines like Google and Bing. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” An investment in SEO is an investment in prominent Google real estate.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition. Here’s the kicker. JuliaEMcCoy Click To Tweet.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Two places to find these are Google Analytics and Google Search Console.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords.

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