Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. Content is never just content.

Trust Marketing 61

Trust Marketing Content Marketing Work Management Paid Search Agency 61

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing. Yes and no.

Storytelling 43

Storytelling Process Brand Identity Branding 43

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Martech

FEBRUARY 15, 2023

The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) This baby is growing up to be a doctor!

Loyalty 116

Loyalty Lock-In Storytelling Ad Exchange 116

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Content 95

Zoominfo

SEPTEMBER 16, 2020

Builds trust with key stakeholders. In order to get to this place you need to know: who your audience is, what your ideal customers look like, how you’re going to market to them, What resources you need in order to do that (aka your tech stack ). Distributing style guides provides people with a standard for all brand communications.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? .” As marketers, our top priority right now should be helping our audience overcome the challenges they face. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? The missing element is a clear content marketing strategy. But what exactly is content marketing? Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Different yet complementary, both are needed for content marketing success. Often misperceived as contradictory, storytelling and SEO actually collaborate well. It’s clear how ranking factors help your storytelling. Click-Through Rate.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

ClearVoice

JANUARY 29, 2024

Distribute. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Develop a strategy. Create content. Optimize for SEO. Sound familiar?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

EveryoneSocial

MARCH 19, 2020

This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. And when you trust your employees by empowering them with the right platforms and showing how their voices matter, they’re more likely to trust your company. In 2015, 3.9 million U.S.

Social Media 87

Social Media Activities Media Distribution 87

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. After our initial success, the market had quickly copied our strategy and messaging.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. This approach to resource management keeps the best resources top of mind and elicits trust from sales teams. Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Navigate the Channel

MARCH 17, 2023

A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix. It’s a road map.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. What is Digital Marketing?

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Teach us (quickly). So what do HubSpot and TikTok have in common?

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Outbrain

JANUARY 12, 2023

According to an Outbrain-Savanta study , 21% of online users are planning to spend less time on social media, and 75% trusted ads in editorial environments more than on social media networks. Now, thanks to changing customer behavior, demand generation is becoming an integral part of B2C marketing strategy too. Today is not too late….

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Content Standard

SEPTEMBER 16, 2016

So what’s a content marketer to do? From there, you strategize ways to get their attention, change the perception they woke up with, reward them with an exceptional story, and gain trust and loyalty along the way. The future of SEO is brand storytelling. That’s a lot to account for in your SEO strategy. Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Seismic

MAY 5, 2020

As we all know, the market environment we’re experiencing as a result of COVID-19 is unprecedented. Create compelling client experiences through resonant storytelling. Is it a black swan event ? According to Salesforce’s State of the Connected Customer report , 76% of clients expect firms to understand their needs and expectations.

Work Management 69

Work Management Webinar Metrics Marketing & Strategy Storytelling 69

Brandpoint

APRIL 3, 2024

Incorporating CSR marketing There are multiple ways you can leverage CSR and social activism trends in your PR campaigns, but we recommend showcasing your company’s commitment to social responsibility through CSR reporting, sharing corporate responsibility examples, and incorporating CSR marketing into your brand messaging.

PR 48

PR Trends Public Relations Ethics 48

Seismic

DECEMBER 10, 2020

Entering 2020, our marketing team was poised to execute on plans, budget, and focus areas that we’d worked together to create. The best marketing organizations are agile. When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

Atomic Reach

MAY 28, 2019

According to one of our most unique content marketing influencers , Dan McGaw, you cannot be a snowflake and win at content marketing. Dan McGaw is a Keynote Speaker, Storyteller and Author. With Effin Amazing, Dan McGaw integrates marketing technology and automation into their approaches. Distribution.

A/B testing 55

A/B testing Distribution Buzz Top of Funnel 55