Vidyard

MARCH 4, 2020

Of course, don’t rule out good old fashioned presentations. Demo videos can be an incredibly versatile format, meaning they can be used in a variety of ways across lots of different video distribution channels. Post it on YouTube , for discoverability.). It also never hurts to fall back on classic storytelling principles. “As

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

SEPTEMBER 3, 2019

YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year. From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Vidyard

SEPTEMBER 3, 2019

From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms. How will you format each episode? Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far. Slack Created a YouTube Playlist Featuring its Top Customers. Highlight Company Culture.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

MARCH 4, 2020

Of course, don’t rule out good old fashioned presentations. Get the List Demo Video Channels Demo videos can be an incredibly versatile format, meaning they can be used in a variety of ways across lots of different video distribution channels. Post it on YouTube , for discoverability.)

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Convince & Convert

MAY 3, 2016

How repackaging content for sales reps to personalize and distribute leads to better audience engagement. “What 10 Years and 300 Million YouTube Views Teach Us About Great Content” with Judson Laipply. How activities-based marketing can keep you busy, but leads to stagnant business growth. Quotes From This Episode.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Exo B2B

FEBRUARY 26, 2019

Finally, read the coup de grâce delivered by the most renown institute in content marketing, CMI, with its SlideShare presenting the predictions from 85+ marketing experts on 2019 content marketing trends. This dominance does however present some challenges to companies, especially in B2B. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Content Standard

AUGUST 6, 2015

Even ad-centric stalwarts YouTube and Hulu have changed their tune. YouTube announced it will offer an ad-free service later this year, and last month Hulu said it’s exploring a premium ad-free option, as well. In an ad-centric world, most of a brand’s marketing budget is focused on distribution.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Hubspot

DECEMBER 23, 2019

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. Storytelling Visually, Not Verbally. Visual Storytelling Toolset. Use Animations. Make Graphics Large.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Convince & Convert

APRIL 24, 2012

One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. The best way to get started is to create a survey and distribute it to your customer base. You can expand the reach of your reports by turning them into presentations for SlideShare and creating a simple video for YouTube.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. Arrange footage in a sequence that conveys these target emotions : The order in which you present information and your overall message matters.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. They engage with autoplay video at a much higher rate than with static video that gets shared from YouTube. Facebook users like autoplay video.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

OutboundView

FEBRUARY 28, 2019

But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). Package content for maximum distribution. An important best practice for this method is customer storytelling.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Optinmonster

APRIL 22, 2024

Content Marketing Institute Content Marketing Institute is a great place for marketers to learn about how to attract and keep customers through compelling, multichannel storytelling. Videos: YouTube is the world’s 2nd largest search engine. It should drive traffic for all other web pages on your website.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

ClearVoice

APRIL 28, 2023

You can simply present the steps in a visually appealing way. But for storytelling infographics that will live on websites, use a vertical design for scrollers. You can promote infographics on video sites, like YouTube, TikTok, and Snapchat. Infographics don’t necessarily need research to be effective.

Distribution 52

Distribution Practices Best Practices Stats 52

ClearVoice

APRIL 28, 2023

You can simply present the steps in a visually appealing way. But for storytelling infographics that will live on websites, use a vertical design for scrollers. You can promote infographics on video sites, like YouTube, TikTok, and Snapchat. Infographics don’t necessarily need research to be effective.

Distribution 52

Distribution Practices Best Practices Stats 52

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts. It’s data storytelling. brand awareness, lead generation , etc.).

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M Takeaways: If you’re already hosting an event, record it and post the video to YouTube. As of 2023, there are 464.7 million podcast listeners worldwide.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

ClearVoice

MAY 2, 2019

Video production teams will lean on content writers for script creation, because they provide storytelling expertise and a deep understanding of messaging strategy. A strong CTA message should be present throughout a video. YouTube is a crowded place these days, showing no signs of stopping. Distribution.

Video Marketing 85

Video Marketing Planning Content Marketing & Strategy 85

Buffer

MAY 13, 2019

Maybe YouTube? Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. Find organic distribution through branded, social playlists. There are a couple different ways you can get your playlist distributed here.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

ConvertKit

SEPTEMBER 10, 2021

But, just like your content, you have to follow the rules of great Twitter threads for maximum distribution—and impact. When you write an article online or publish a YouTube video , you have to take time to craft the perfect headline or title and thumbnail. A tweet thread can be about anything you want it to be—just like your content.

Twitter 83

Twitter Landing Pages Youtube Paid Search Agency 83

Conductor

NOVEMBER 19, 2021

Most podcasts are available for free on Apple Podcasts or Google Podcasts, while others are on specific platforms like Spotify or Stitcher, and some are simulcast to YouTube. This long-running podcast, part of the NPR family, delivers the slick production values and high-quality storytelling you’d expect from the brand.

Best Practices 111

Best Practices Business Enterprise Management Startups 111

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. NASCAR curated a video from a story on @DaleJr podcast & distributed on its channels. CarlaJohnson Click To Tweet.

Storytelling 56

Storytelling Advertising Agencies Broadcasting Distribution 56

Anyword

JULY 3, 2019

To succeed in 2019, storytellers are trying to keep up with media consumption trends of Millenials and Gen Z. Email has been a great channel for publishers to build a loyal audience; A recent presentation by GQ’s Manager of Newsletters showed that newsletter readers spend 95% more time on-site and read 57% more articles per visit.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. The Storytelling Formula.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Single Grain

JUNE 10, 2019

You can still use LinkedIn as a marketing tool – you just need to be realistic about your expectations for the present and the future. The more channels you can distribute content to, the more likely it is that a potential client or customer will see it. But we also post on Facebook , Twitter , YouTube and this blog.

Linkedin 85

Linkedin Paid Search Agency Banners Ideal Customer Profiles 85

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Their content is their product, so a wide distribution isn’t nice to have—it’s critical to the business. Storytelling. It’s an easy way to engage with people that have asked to hear from you.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

FEBRUARY 9, 2021

With attention marketing, once you have your audience's attention, you can then engage with and convince them to purchase your product or service when the opportunity presents itself. Ultimately, it's important to play around with your media content -- both the type of assets you create and the channels that you use to distribute it.

Marketing & Strategy 98

Marketing & Strategy Viral Marketing Social Media Twitter 98

Outgrow

FEBRUARY 19, 2024

In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility. If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility. If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52