Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Example: If a lead came in as a result of a webinar, but later responded to an email campaign, attended a tradeshow, and then downloaded a whitepaper, all of those channels would get credit distributed equally across them. Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio? Leave your comments below.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 14, 2017

Live streaming gives you an opportunity to capture the mindshare and become a thought leader in your market niche without a lot of investment in equipment and software. Getting from a live video broadcast to ROI is a process: engage, distribute, convert, and close. Content Creation. Conversions or Goal Success.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

MAY 15, 2017

That’s not to say, “content is dead,” but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees. . The Case for Employee Advocacy. Encourage employees to participate.

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

And don’t forget about distribution. Everyone can be a publisher, but in order to be a successful publisher, you have to build your own distribution channels. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) He has said, “Red Bull is a media company that happens to sell energy drinks.”

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Thought leadership management. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Having well designed content isn’t good enough. Integrated campaigns. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

MAY 27, 2019

While we’re seeing Denial of Services (DoS), Distributed Denial of Service (DDoS), and malware attacks decreasing in number, the magnitude, and severity of these types of threats is growing tremendously, with attacks 37% larger on average. CDNs act as load balancers to distribute page views based on geolocation.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Channels aren’t just where you distribute your content—they’re also living organisms that can produce different outcomes. Marketo Content AI uses machine learning to deliver engaging content based on past buyer behavior. So, the same message in the same channel may be received differently depending on the timing and the context.

Marketing AI 134

Marketing AI Practices Lead Ranking Marketo 134

Adobe Experience Cloud Blog

JUNE 22, 2018

By leveraging tools that expedite the “busy work” from our days, employees remain engaged and focused on what they do best—create revolutionary content and strategies that propel organizations beyond what they once thought possible. It’s a win-win-win between, sales, marketing, and leadership. Concrete Measures of Success.

Marketing Budget 134

Marketing Budget Automation Marketing & Strategy Marketing Strategy 134

Adobe Experience Cloud Blog

MAY 26, 2017

To those in a cynical mood, it certainly seems like Facebook is strongly encouraging ads/boosted posts , if not flat-out requiring companies to spend money for distribution that used to be free. Surely Facebook (and other networks) will continue to evolve how they determine which content gets substantial distribution.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Adobe Experience Cloud Blog

MAY 31, 2017

In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. Consider the distribution and the growth of the platform’s customer base. Or, is this market saturated?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

So a great exercise is to compare the revenue distributions of different content types. The shape of the distribution will tell you how varied the returns are, and what revenue number content assets are centered around (i.e. We’ll cover this question below. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. CR = Conversion Rate (meaning: percentage of the Distribution that develops into paid customers).

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 21, 2016

Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. Resampling your data can offer you a different distribution, but that assumes you’re pulling from a large data set. It’s the first step in the sales supply chain.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Adobe Experience Cloud Blog

APRIL 6, 2018

Berger also offered a checklist for marketers to streamline their messages for word-of-mouth distribution: Social currency —Does talking about your product make people look intelligent, clever, or funny? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

So get on the bandwagon, brainstorm topic ideas, write your long-form piece and develop a promotion strategy to distribute your article online. The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 268

Planning Content Work Management Paid Search Agency 268

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 30, 2017

In order to do this, you must create and distribute content that appeals to your existing audience. Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

DECEMBER 12, 2018

Any company that can disrupt the three giants dominating advertising today will need to have all the elements shared by Amazon, Facebook, and Google— commerce , content, and content distribution—in addition to a fourth element such as bringing voice search or the Internet of Things into the advertising world. Identifying the Quadropoly.

Advertisements 130

Advertisements Advertising Amazon Mobile Advertising 130

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Oktopost

MARCH 11, 2020

This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Adobe Experience Cloud Blog

JULY 24, 2017

But maybe, like me, you are becoming increasingly frustrated with the sheer volume or poor content being churned out and distributed. Thought leadership” and “influence” are vanity monikers claimed by many, but delivered by the few. Sounds easy, right?

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketers must tailor content to buyers in every stage of the funnel, rather than blindly distributing content to the masses. The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me about it in the comments.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

AUGUST 27, 2018

Take questions like these into consideration, and use this content to build customized streams to distribute to your target accounts. These are the most common distribution avenues: Email. What blog posts have you written that CMOs would care about? Which of your ebooks would engage someone in the healthcare industry? Direct mail.

Account Based Marketing 98

Account Based Marketing ABM Personalization Ideal Customer Profiles 98

Adobe Experience Cloud Blog

DECEMBER 6, 2016

Last but not least, marketers will still depend heavily on great content and distribution channels–the difference will be understanding which ones add the most value for your strategic goals. Investing in teams that are dedicated to driving customer growth with adoption, upsell/cross-sell, and advocacy. Content & Channels.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

In the future, marketers will move from distributing messages to the masses to assembling bits of content and creating completely personalized campaigns based on real-time engagement. The post How AI Will Redefine the Modern Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

JANUARY 28, 2019

Rather than the wireless signal being distributed in a wide range, each device connected to the mesh network acts as a node, connecting to the signal and passing it on to the next device. The post What’s the Mesh and Why It Matters for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

So when you’re planning on where you’re going to promote and distribute your content, don’t forget the fact that the large majority of your customers are on mobile—and they want you to join them there! Let’s take a peek at how to do this: Know Your Audience’s Tastes.

Customer Satisfaction 48

Customer Satisfaction Thought Leadership Marketo Mobile Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

Our industry is making progress towards increasing the capacity to distribute information freely. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In addition, the platforms they create to spread this information are very user-friendly.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

MARCH 27, 2015

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Management Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. One way we have done this at Marketo is by bumping up lead scores for those who fill out a “Contact Me” form. Drive fairer distribution of leads.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

KoMarketing Associates

FEBRUARY 9, 2016

It provides a forum for company thought-leaders and visible employees. Marketo: What is Marketo? Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. It allows for self-guided learning. FreshBooks: Introduction to Cloud Accounting.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

AUGUST 6, 2013

Budget data changes daily and it is distributed across many documents, spreadsheets, and finance systems. Introducing Marketo Financial Management. Watch this video below and learn how Marketo Financial Management can come to your rescue, curing your bad case of the Monday budget blues. Does this story sound familiar?

Marketing Budget 48

Marketing Budget Budget Programs Video Marketing Marketing Management 48