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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

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E-commerce security 101: Essential information for web store owners

Sana Commerce

These include protocols that protect both the businesses selling their products online, as well as the customers sharing their personal information to purchase these goods. Payment Card Industry Data Security (PCI DSS) : Commonly known as PCI, this industry standard relates to the protection of credit card information. .

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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

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Marketing Play: 5 Strategies to Execute Before the Clock Runs Out

DealSignal

It’s the same with marketing play. Table of Contents [Open] [Close] It’s go time. Then, buyers should be locked in and focused—but only for a few weeks. Then, buyers should be locked in and focused—but only for a few weeks. It’s no different when it comes to achieving a revenue goal.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.