Vidyard

OCTOBER 8, 2020

Test Everything Why Should I Use Video on My Website? Inline embeds display your video directly on the webpage, in line with the rest of your content. Test Everything You test everything else on your website (right?), Focus on Quality 4.2 Pay Attention to Placement 4.3 Build for Accessibility 4.4 Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

NOVEMBER 25, 2013

Also, factor in the breaks to your script – print it off in a way that each section can be displayed without having to turn the page. However, if you want to test whether you actually need one, try out your microphone with the ‘popcorn / seashell’ test. Invest in a book stand that will hold your script still.

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

Vidyard

NOVEMBER 25, 2013

Also, factor in the breaks to your script – print it off in a way that each section can be displayed without having to turn the page. However, if you want to test whether you actually need one, try out your microphone with the ‘popcorn / seashell’ test. Invest in a book stand that will hold your script still.

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

Vidyard

JUNE 17, 2015

That’s where splash screens (the image that displays on the video before you click play) and A/B split testing come into play. Using a video marketing platform, reps can test which splash screens are most effective for a target audience, and which images lead to higher conversion rates.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Vidyard

NOVEMBER 25, 2013

Also, factor in the breaks to your script – print it off in a way that each section can be displayed without having to turn the page. However, if you want to test whether you actually need one, try out your microphone with the ‘popcorn / seashell’ test. Invest in a book stand that will hold your script still.

High Quality Lead 67

High Quality Lead Video Marketing Tips Newsletter 67

Vidyard

SEPTEMBER 3, 2019

Vidyard runs three video podcasts and we’ve tested the waters of this uncharted territory through trial and error. Hot Tip: Try adding a border or colorful frame to jazz up your split screen display and make it look more interesting and professional!

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

AUGUST 10, 2017

Some engines like Google will feature these as visuals within displayed search results, and factor them into algorithms for page ranking. Including schema.org videoObject tags allows search engines to detect video assets.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

SEPTEMBER 3, 2019

Vidyard runs three video podcasts and we’ve tested the waters of this uncharted territory through trial and error. Hot Tip: Try adding a border or colorful frame to jazz up your split screen display and make it look more interesting and professional!

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. The second, then, is if you have a sales team who are now following up with those leads to test them out, to see if they’re warm enough to engage.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

JULY 10, 2013

As a bonus, email gates will not be displayed to prospects that are already in your marketing automation database, so they won’t have to enter their email data twice. Vidyard tested whether adding a call-to-action to the end of our home page video would affect how prospective customers signed up for trial accounts. Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

OCTOBER 21, 2013

It’s important to have a responsive landing page that has content which is sensitive to the medium it’s being displayed on. You also can, and should, test variations in copy and design on your landing pages. For example, nobody wants to fill out 10 different form fields on their mobile device.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Follow the prompts to enter the necessary information for running your ad, including URLs, images, display names, categories, and keywords. TikTok Live. TikTok Live is an exclusive club. How to Stream on TikTok Live.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Vidyard

JULY 17, 2015

There’s a lot of A/B testing that goes into maintaining a sizable video presence, but what’s most important is taking note of what’s working and taking measures to develop a list of best practices for future productions. Then go out there and put it on display for the world to love and share.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Unlike, say, Instagram who will let any old Joe go live, TikTok’s live feature is still in its testing phase, so it’s limited to popular creators with 1,000 followers or more. TikTok Live 4.1

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

Vidyard

AUGUST 22, 2016

We knew that the scripts shouldn’t be all buzz words, with our actors saying things like, “If you click here and then scroll down you’ll see this…” We could keep the actors’ dialogue direct and simple, and use the UI on screen to display the complex details of our product.

Video Marketing 50

Video Marketing Product Marketing Websites Work Management 50

Vidyard

MARCH 2, 2015

Displayed emotions make the viewer feel something, too. Similar to how YouTube branding is displayed on all the videos posted on that site, you can do the same with your own videos. if you have a video marketing platform like Vidyard, you can A/B test the images against each other to see which one gets the best response.

Video Marketing 62

Video Marketing Eye-Tracking Youtube Landing Pages 62

Vidyard

OCTOBER 13, 2015

Soup to nuts, this video was produced by one person using Keynote, Photoshop, Final Cut Pro C and a USB mic with a 15” Macbook Pro Retina display. Anxious to play off this theme but not wanting to throw too much budget into a potential ‘marketing whim’, the team created an infographic first to test the waters.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

Vidyard

FEBRUARY 2, 2022

A/B Testing for Remote Prospecting 7.1 What’s needed to A/B test? What can you test? A new window will open to display your newly created GIF. The imported file will display as a series of layers. Exercise 2: Hone Your Email Tone 6.2.1 Does it fall within an eighth-grade reading level? Is it too aggressive?

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Vidyard

SEPTEMBER 14, 2021

A/B Testing for Remote Prospecting 7.1 What’s needed to A/B test? What can you test? Execute, Track, and Test 2.6 Play into this by making sure to display your client’s name in the thumbnail of the video or within the video itself. Exercise 2: Hone Your Email Tone 6.2.1 Is it too aggressive? Does it seem robotic?

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

MAY 1, 2020

And for videos that you’ve shared to Facebook, Vidyard will capture view counts and display it alongside the rest of your video analytics. But some B2B companies have started testing the waters too. In this way, you can manage your videos from one central location while still sharing to the places your audience hangs out.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

MARCH 8, 2021

And for videos that you’ve shared to Facebook, Vidyard will capture view counts and display it alongside the rest of your video analytics. But some B2B companies have started testing the waters too. In this way, you can manage your videos from one central location while still sharing to the places your audience hangs out.

Paid Content 65

Paid Content Social Media Video Marketing Media 65