B2B Marketing Traction

AUGUST 8, 2011

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

DECEMBER 26, 2011

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. That’s LinkedIn. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 15, 2013

Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. Change is good. Change is good.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client did not require that their site update include a responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 23, 2014

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!

Social Media 100

Social Media Paper Internet Marketing Display 100