Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

markempa

JULY 8, 2013

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Placed their logo and website link on the event’s webpage.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

JANUARY 25, 2018

With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up? Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). First, understand what factors motivate buyers.

Trade Show 207

Trade Show Buy B2B Work Management 207

Webbiquity

JUNE 26, 2018

A Poor Display. One of the biggest mistakes a business can make in advance of a trade show is having an outdated or poorly designed display. Yes, it costs money to craft a smart looking booth or table display for a trade show. With this in mind, there are five fatal trade show mistakes that you absolutely must try to avoid.

Trade Show 209

Trade Show Social Media Display Vendors 209

Hubspot

DECEMBER 14, 2017

Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. However, with so much competition pulling for attendee attention, a standard booth simply won't cut it.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Webbiquity

APRIL 19, 2018

Failure: Lackluster Display. Trade shows are packed with booths that feature eye-grabbing displays. If your display is lackluster, no one is going to give it a second glance. Pre-show meetings can occur days before the event or 30 to 45 minutes before the doors open. Failure: Undefined Goal for the Event.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. That’s where data enrichment comes in.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Lead Liaison

FEBRUARY 28, 2023

QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. The waypoints are displayed via QR codes.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Salesforce Marketing Cloud

JUNE 21, 2022

We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Engagio

MAY 2, 2017

As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM). ABM is great, but many marketers are wondering which channels they should leverage as they shift to an account-based strategy. Why event marketing?

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Hubspot

JUNE 7, 2018

This invoice template makes the process simple -- it provides space for all the necessary information, and looks more professional than a plain spreadsheet. The final tab, "summary", takes your income, subtracts your expenses, and automatically updates to display your ending balance each month. Google Sheets Templates for Finances.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Navigate the Channel

OCTOBER 12, 2022

As a side note: Document sales leads after the trade show and note if those sales came from those who were customers before the show, or if they bought for the first time after the show, and if they purchased multiple times after the show. They are your biggest advocates, so help them succeed as part of your marketing effort.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

KoMarketing Associates

AUGUST 6, 2019

For PPC, buyer personas can aid search marketers in creating more targeted ad copy, more specific landing page offers, ad settings such as geographical focus or time of day, or defining website for PPC display campaigns. Content Marketing Strategy and Development. Are they focused on increasing ad sales? Increasing ROI?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Only B2B

SEPTEMBER 6, 2023

It excels at identifying those prospects who are actively immersed in the process of researching products or services closely aligned with what your business offers. Skyrocketing Conversion Rates : Engaging with prospects displaying intent signals is like having the key to unlock the doors of lead-to-opportunity conversion.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

The Lead Agency

NOVEMBER 3, 2019

Make an Impact with Event Marketing Event marketing can be particularly effective in the technology sector, as individuals get to actually experience your product, which can help to lower any uncertainties that they have.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Webbiquity

SEPTEMBER 26, 2023

Skyline Exhibits Skyline Exhibits is one of the world’s largest makers of pop-up portable trade show booth displays, from small 10×10 booths to large, custom modular displays and island exhibits. The agency’s portfolio of success events spans an impressive range of corporate events (e.g.,

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Scoop.it

MAY 4, 2023

Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. Manage reviews on your Google My Business page. When you display the content users create on a big screen, that will encourage other attendees to create and share their UGC.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

FEBRUARY 21, 2019

But without implementing the right processes and asking some key questions, getting this integration right can be tricky. With careful planning and realistic deadlines, even complex technology should be manageable. He specialises in experiential marketing, exhibition stand design, exhibition services in London and much more.

Work Management 200

Work Management Trade Show Paid Search Agency Marketing Management 200

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. But they can capture their attention, deliver continuous value and drive them down the sales funnel.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Aligning Sales and Marketing Teams is Key.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. 1) Reserve a Room at the Event. At any given event, there is always plenty of commotion.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Lead Liaison

MAY 3, 2019

The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Note any special events that your team will want to attend, and add that to your itinerary. Consider an event lead management solution, like GoExhibit!, No pressure, right?!

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Outgrow

MARCH 18, 2020

Eventzilla For Event Planning. Events and their management can be an extremely tiresome process for a brand. But now you can amplify your events with Eventzilla and make sure that they bring in the ROI you hoped for. Eventzilla offers a platform for event marketing and registrations.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Directive Agency

MARCH 25, 2020

If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

PureB2B

MAY 30, 2022

Successful demand gen campaigns will have the added benefit of aligning your sales and marketing teams. A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Display remarketing. Event marketing. Strategic Demand Generation. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

Successful demand gen campaigns will have the added benefit of aligning your sales and marketing teams. A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Display remarketing. Event marketing. Strategic Demand Generation. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

SnapApp

MAY 27, 2014

Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. As the focus on marketing ROI increases, it’s essentially now the way we keep score. Try getting a form completion rate close to that with traditional static content.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

Webbiquity

OCTOBER 4, 2022

There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? Why aren’t there enough sales leads?

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322