Chris Koch

NOVEMBER 7, 2012

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Biznology

JANUARY 7, 2016

We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. The company hired retail veteran Todd Sherman as its new vice president of sales. Redmond, Wash. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. The result, more noise and less engagement.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Often closing the deal requires participation by many members of your sales team.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Lack of executive ownership. That’s complexity.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 118

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech

FEBRUARY 1, 2022

The new products include brand pages and display ads available through Instacart’s Ads Manager portal, providing reporting for brands through data insights and shopping behaviors on Instacart. It’s a big word for “getting in the way and disrupting” – disintermediation. Big brands will always be in competition for brand reach and sales.

Disintermediation 83

Disintermediation Paid Search Agency Ads Product 83

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Really what the book is talking about in that section is change management, and this is the quickest part to getting on a new road to change.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Jill Rowley.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

The ROI Guy

MAY 19, 2015

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). 2 - Content is King?

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. “Disintermediation” became a punchline. But math beats marketing, as sure as scissors cut paper.

Long Tail Marketing 70

Long Tail Marketing Disintermediation Amazon eCommerce 70

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

chiefmartech

JANUARY 23, 2017

The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Previously, he was VP of marketing at Sprinklr. Odds are, though, you haven’t given much thought to how the role of marketing is going to get up-ended because of blockchains. Marketers heard about Facebook and Twitter.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Your company is managed according. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Exo B2B

JUNE 5, 2020

In contrast, digital transformation is a fundamental rethinking of the business itself, its products and services, what market it addresses, and especially what its future business models will be. As a consultant, I had been helping organizations radically re-imagine the way they market and communicate since 2006. Harold Jarche.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132