Chris Koch

NOVEMBER 7, 2012

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. The company hired retail veteran Todd Sherman as its new vice president of sales. Redmond, Wash. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Lack of executive ownership. That’s complexity.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 121

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Jill Rowley.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52