Lake One
MARCH 31, 2020
Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. These are all valid concerns. So, what do you do now?
Martech
SEPTEMBER 25, 2023
Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e.,
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Zoominfo
FEBRUARY 25, 2021
Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Marketing Campaigns. Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action.
ViewPoint
AUGUST 30, 2016
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.
Zoominfo
FEBRUARY 25, 2021
Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Marketing Campaigns Campaigns are what make companies memorable.
Biznology
NOVEMBER 6, 2014
Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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