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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Make a new plan, Stan What is email marketing and why does it matter?

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

What external resources will prove valuable to you with these High-Level Marketing Tasks? There is absolutely no reason you should not make a point to personally do one customer call each week. Yes, most marketing consultants will understand “branding” as an exercise and “how” to go about marketing, creative, media, etc.,

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. The Digital Marketing group is also a space to share pieces of content (i.e., news, blog posts, research) with other members who may find the information useful.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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B2B Lead Generation Blog: Personal lead generation tools

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.