Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs
Choozle
NOVEMBER 21, 2023
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic.
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