The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Vidyard

JULY 7, 2014

Whether or not you currently use video marketing, you know it can produce incredible results for brands. But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video? leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. They’re like big flashing signs pointing viewers to your website or landing pages. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%! Webinars and e-books are a GREAT way to do this. This is another great example to see it in use.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%! Webinars and e-books are a GREAT way to do this. This is another great example to see it in use.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? So how do we go about building more value into our email marketing strategy? As you consider the inner workings of your marketing funnel, you’ll notice that transitioning blog readers and website visitors into email subscribers is at the very top.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? So how do we go about building more value into our email marketing strategy? As you consider the inner workings of your marketing funnel, you’ll notice that transitioning blog readers and website visitors into email subscribers is at the very top.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Two-thirds of sales and marketing leaders plan to increase their investment in video. Video is here to stay!

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. raise brand awareness or generate leads)?

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. They’re like big flashing signs pointing viewers to your website or landing pages. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Convert

JANUARY 19, 2022

These brands sit at the top of their categories, enjoying greater market share and sales. Unbounce’s Conversion Benchmark Report that analyzed over 44,000 landing pages and more than 33 million conversions lets you see how you rank in your industry. Median rates of click-through rates and form-fills on landing pages.

Product 52

Product Optimization Tips Paid Search Agency 52

QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Outbrain

MAY 4, 2022

That’s why marketers place lead generation as their top priority and goal. Leverage landing pages & email automation. A landing page is a tool dedicated to capturing and converting leads, so it’s an important element of your website and lead generation strategy. The trick is to make it gated content.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%! Webinars and e-books are a GREAT way to do this. This is another great example to see it in use.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Two-thirds of sales and marketing leaders plan to increase their investment in video. Video is here to stay!

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

BenchmarkONE

JANUARY 3, 2019

Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. Establish your email marketing goals. Use smart content marketing. Webinar or consultative call. Even big corporations don’t target everyone in their email campaigns.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Unbounce

JUNE 30, 2020

If this is your predicament, we have three words for you: book landing page. Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. And landing pages are a key ingredient in that recipe for success. How to Build a Book Landing Page.

Landing Pages 145

Landing Pages Top of Funnel Sample Amazon 145

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

SEPTEMBER 9, 2012

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Promote offers, content, webinars, or free demos/trials.

Display 100

Display Advertisements Advertising Lead Ranking 100

Content Standard

DECEMBER 5, 2015

In the past few years, the prevalence of SEO and video content in the digital world has grown at an astounding pace. These are cycles which serve to both support and confuse marketers, often in equal measure, as they try to keep up. Views and Visibility as a Marketing Gateway. Seeing Is Believing.

Video Marketing 40

Video Marketing SEO Webinar Metrics Top of Funnel 40

Directive Agency

OCTOBER 20, 2017

You can leverage this knowledge through content marketing. Content marketing as a whole is one of the most effective forms of marketing. It costs 62% less than outbound marketing but generates 3x as many leads. It’s an actionable step that solves a problem many B2B social marketers face. Image Source ). Industries.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

MAY 18, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video across your marketing programs to generate more leads and to accelerate your prospects through the buyer’s journey faster than ever: When it comes to generating new leads, there are three different steps that you need to think about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Let’s see…. The Attract stage.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Tight budgets, inflation, recession(?),

Enterprise Management 205

Enterprise Management Marketing Management Budget Programs Software 205

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. So here’s what he did: He scoured LinkedIn and Youtube and reproduced those assets.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Optinmonster

NOVEMBER 9, 2021

Here’s a pop up page from CoSchedule: 7. Images can make a huge difference in any online marketing campaign, and exit popups are no exception. Even if they don’t buy today, offering a coupon rarely fails to at least collect their email address, so you can market to them in the future. Include a Picture of the Bribe.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52