ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Exactly, Bart.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. In fact, it’s often quite complicated, with multiple touchpoints and interactions along the way.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Marketing Insider Group

AUGUST 13, 2020

The challenge, of course, is winning repeat and big orders when people are spending less in most categories. When every contact touchpoint is available in one easy-to-navigate location, your CX team can wow shoppers. Do people rave about your CX digitally and offline? How can your brand stand out?

Ideal Customer Profiles 287

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 287

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. In a world that is constantly evolving, in order to stay consistent, competitive, and current, we need to up our digital transformation game. That’s exactly where marketing automation comes into play.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Huptech Web

MAY 19, 2023

Table Of Contents Introduction What is Omnichannel Marketing & Why Do You Need It? How to Build a Perfect Omnichannel Marketing Strategy? How to Boost Your ROI With Omnichannel Marketing? Omnichannel marketing has emerged as a crucial strategy to tackle this challenge.

CMS Development 52

CMS Development Marketing Automation Services Paid Search Agency Advertising Agencies 52

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. Shift to A Digital Reality.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 79

PPC Campaigns Effectiveness B2B 79

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. What is journey marketing?

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Informational intent is in the Awareness stage of the customer journey, and therefore top funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Cross-sales increase the value of an average customer order. Trying to cross-sell is a complete no-brainer.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 119

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 119

Only B2B

AUGUST 11, 2020

The world is adopting the rapid digitization. Many businesses are incorporating the digital services and products. The incorporation of digitization, help these businesses to develop the operational strategies. There are definitely, many occupations and vocations who are reaping the benefits of digital transformation.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. It encompasses a vast range of marketing activities to create awareness and build interest in your product or service. Why should B2B marketers focus on demand gen KPIs?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” ” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Inbox Insight

AUGUST 16, 2021

Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation? What does ‘good B2B marketing segmentation’ look like? Reading time: 3 minutes. Trouble in paradise.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Finding effective scalability solutions . Proving the impact of digital marketing .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

New North

MARCH 17, 2023

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We decided to find out. Maturing ABM/ABX.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Bluetext

AUGUST 23, 2023

Every company wants the best people and in order to accomplish that, you need a defined and thoughtful recruitment strategy. Similar to your brand or marketing strategy, it leverages channels to your audience to communicate who you are as a company and the value you bring to that specific audience.

Tactics 35

Tactics Peer-to-peer Digital Marketing Funnels Touchpoints 35

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Lead Ranking 79

Lead Ranking Work Management Paid Search Agency Ad Exchange 79

Inbox Insight

APRIL 12, 2020

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? What is inbound marketing? Is one really better than the other?

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). As B2B marketers, we have to work harder to sustain the interest of our target audiences through delivering a range of intelligent communications triggered at crucial buyer journey touchpoints. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. In particular, calls play an important role in establishing the link between digital and offline channels. AI-driven speech analytics.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Analytics 106

Sharpspring

JUNE 3, 2022

If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. For social media marketers, the follower count is a key metric. But are those followers the type who will move down your marketing funnel? But if they don’t translate directly into clients (i.e. That makes sense.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

Conversica

AUGUST 12, 2022

You were able to research and select the gym because of the business’ inbound marketing efforts—including the gym’s website, blog, social media content, and member testimonials. The sales team is reaching out to prospective customers, pitching the gym’s services to larger organizations, and inviting them into the funnel.

Top of Funnel 52

Top of Funnel Advertising Funnels Digital Marketing Funnels Inbound Marketing 52

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. And when they don’t?

Work Management 80

Work Management Marketing Management Design Service 80