Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Subscribe Processing. Get MarTech! In your inbox.

CMS Development 89

CMS Development Digital Experience Platform Paid Search Agency Optimization 89

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.

Activities 121

Activities Advertising Channels Personalization Marketing AI 121

Martech

OCTOBER 24, 2022

” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed. Mike Shaw, platform manager, outlined other aspects of the challenge Wolters Kluwer faced. Embarking on personalization. ” Dig deeper: Sitecore adds new products to its composable DXP. .

Digital Transformation 118

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 118

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Processing. B2C digital marketing strategies. Content marketing is among the most important and effective B2C digital marketing strategies today. Get MarTech!

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech

SEPTEMBER 22, 2022

“Our digital world has given customers this opportunity to be more in control and drive what our engagement process looks like.”. Dig Deeper: What is a digital experience platform (DXP) and is it the future of content management? Dig Deeper: How to use AI to discover the causes behind customer actions.

Digital Experience Platform 91

Digital Experience Platform Work Management Marketing Management Paid Search Agency 91

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Low-code customer experience processes.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

chiefmartech

JUNE 16, 2024

A classic example: A prospect fills out a form on your website, you send them an email with an asset, you add or update their record in your CRM, you score them and put them in the proper nurturing campaign in your marketing automation or customer engagement platform, and you maybe even Slack an alert to a sales or customer service team.

API 67

API Marketing Automation Services Lead Ranking Digital Experience Platform 67

ClickZ

SEPTEMBER 8, 2020

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations. 5) Automatic upgrades.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 91

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 91

Martech

JANUARY 2, 2024

This type of unified customer database allows businesses to create personalized experiences and infuse their marketing with offers and discounts specific to audience members or segments. As this happens, expect the lines to blur between CDPs and other tools and platforms. Business email address Subscribe Processing.

Work Management 70

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 70

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Business email address Subscribe Processing.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Martech

OCTOBER 12, 2023

It offers levels of autonomous decision-making and personalized user experiences. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Business email address Subscribe Processing. Get MarTech! In your inbox.

Multivariate analysis 114

Multivariate analysis Forecasting API Paid Search Agency 114

Martech

DECEMBER 18, 2023

Continuous improvement: CX transformation is an ongoing process. Advisory and consulting firms can support businesses in establishing a culture of continuous improvement by providing frameworks, methodologies, and tools for monitoring, evaluating, and optimizing customer experiences. Business email address Subscribe Processing.

eCommerce 100

eCommerce Marketing AI Best Practices Consulting 100

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. All of these processes should be as scalable as possible.

Touchpoints 99

Touchpoints Dwell SMS Cross-Selling 99

ClickZ

AUGUST 16, 2022

All they consist of is personal information and ancillary data. With that said, here are several alternative ideas for creating personalized, targeted messages without the need for third-party cookies. If you want to succeed in the modern marketing world, you need to get personal. Cultivate truly valuable experiences.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Martech

JULY 20, 2023

Qualtrics ’ XM/os2, the next generation of the company’s experience management (XM) platform, has added AI to several features. AI in Qualtrics ExperienceID can generate personalized responses based on a customer’s profile data. Yext ’s added AI Generated Review Response to its digital experience platform.

Marketing AI 92

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 92

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. It optimizes Personalization : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Martech

NOVEMBER 16, 2023

Adding to this, the conference keynote was given by Haben Girma, a disability rights lawyer who is also the first deafblind person to graduate from Harvard Law School. Business email address Subscribe Processing. Get MarTech! In your inbox.

Differentiation 105

Differentiation Brand Identity Branding CMO 105

Martech

MAY 2, 2023

It reveals the most searched-for capabilities, with personalization at number one, and identifies the categories that offer them. Business email address Subscribe Processing. This represents something like a 7,000% growth in the space over the last 12 years. Get MarTech! In your inbox.

Marketing AI 114

Marketing AI User-Generated Content Hubspot Digital Experience Platform 114

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. They are not siloed, they are cross-functional. Quote of the day.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. Marketers get enamored with tools, whereas a salesperson wants a simple, scalable and repeatable process. Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. Most of the process relied on ad-hoc conversations around the status of individual accounts, which hampered the ability to build a cohesive strategy.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Get MarTech! In your inbox.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ads Enterprise Management 90

ClickZ

APRIL 22, 2020

Over the past 5, 6, 7 years — or whatever the timeframe is — the buying process has changed pretty fundamentally. We are taking time to lead with empathy towards what our customers are going through in both their work and personal lives. As a result, our messaging has changed a fair bit in recent years.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. Pushing the right content to the right person at the right moment is really key, so personalization is something we need to do.”

CMS Development 74

CMS Development Industry CMS Marketing & Strategy Multi-Channel 74

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. With 20+ years of unrivaled experience in the event tech industry, it is the first choice for enterprise event engagement.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

TrustRadius Marketing

OCTOBER 27, 2022

Personalize Your Communications . Personalized messaging is key for bonding with customers. This simplifies the creation of personalized messages within your email and in-app campaigns. sending out personalized messages within your email campaigns. Product trScore Pros Cons Adobe Experience Manager 7.9/10

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

AUGUST 25, 2021

The second came from Melanie Aronson, founder of Panion, a community engagement platform. At the kernel of both is a long-standing truth: people like to be part of a group that shares common interests, whether personal or professional. Take Women of Sitecore, for example. So why does it feel like community is about to take off?

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

JUNE 26, 2023

However, there are other purchases that might require a mix of digital experience and live engagement with sales. For instance, a customer might require a demo or an in-person sales call. Dig deeper: What is a digital experience platform or DXP? How do I want to personalize? Mimaroglu asked.

Digital Experience Platform 99

Digital Experience Platform Work Management Marketing Management Touchpoints 99

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

MAY 4, 2018

Cards Against Humanity is more than just a game to me -- it led to an epiphany that shaped the way my company developed its product story around content personalization. If you think about it, playing Cards Against Humanity and personalizing content are surprisingly similar actions. An Effortless Approach to Product Story.

Product 72

Product Peer-to-peer eCommerce Digital Experience Platform 72