Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

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Webbiquity

JANUARY 19, 2010

The brilliant Ann Smarty shares her list of high-quality resources for those new (and even not so new) to SEO, ranging from the SEObook Glossary and the SEO Cheat Sheet by SEOmoz to Matt McGee’s SEO Checklist. Demystifying Google Webmaster Tools Reports, Part 2 by ClickZ. Share this on del.icio.us. Post this on Diigo.

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Webbiquity

JANUARY 12, 2011

The tools, briefly reviewed, range from the obvious (e.g., Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter?

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Webbiquity

MARCH 29, 2010

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Post this on Diigo.

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Webbiquity

JULY 28, 2010

The book covers an incredibly wide range of social media sites, including some that many readers may not be familiar with. He wisely notes that “on the social web, you can’t directly control the conversation. Instead, you influence it by setting an appropriate expectation and then delivering on it.&# Share this on Bebo.

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Webbiquity

FEBRUARY 7, 2010

For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours. Second, set the time and day criteria for your ad display. For global campaigns, time needs to be set for 24-hour display.

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Webbiquity

FEBRUARY 28, 2011

Followers range from less than 10 (no, that’s not a typo) to more than 10,000. Serious disconnect there.). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

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Webbiquity

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Range of coverage. But how do you choose one?

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Webbiquity

JULY 19, 2010

With 27 categories from agricultural to transportation products and nearly 10 million visitors per month, TradeKey connects an incredible range of buyers and sellers. Looking to buy commercial carpeting or USB drives? Want to offload some extra fishing lures or folding doors? This is the place to do it. Share this on Bebo. Share this on Mixx.

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Webbiquity

NOVEMBER 21, 2011

Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Digg, Facebook, LinkedIn), even create an e-commerce store. But while a company blog should carry over certain key branding elements (e.g., Just kidding, this really isn’t a tough decision: use WordPress.

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Webbiquity

JANUARY 5, 2011

Catherine Lockey has compiled a list of nearly 50 types of potential link sources, ranging from the obvious (RSS feeds, directories, online profiles) to the less traveled (letters to the editor, speaking opportunities, contributing to charities that link to donors). Related Post. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far).

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Webbiquity

FEBRUARY 18, 2010

Although AdWords advertising can benefit a wide range of businesses, it isn’t right for every company. Chad Frederiksen recommends using the AdWords Conversion Optimizer tool and Opportunities tab to increase conversion rates while reducing per-conversion costs. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Webbiquity

JANUARY 10, 2010

Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there’s a 30-day trial for the curious to try this out. Tell A Friend. CRM Diagnostic.

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SEPTEMBER 3, 2013

Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. .” 37 Top WordPress Security and SEO Social Media Plug-ins 2013 by WordPress Hosting SEO. Just like Mashable!”)

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Webbiquity

JULY 14, 2010

Includes helpful commentary from a range of SEO experts like Eric Enge and Aaron Wall. For those who have waaaay too much time to spend on link building, Garrett French walks through the URL, on-page and sitewide factors to use in backlink profile analysis. The 30-minute-a-day link building plan by iMedia Connection. Share this on Bebo.

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MARCH 3, 2011

Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Share this on Bebo. Subscribe to the comments for this post?

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Webbiquity

JANUARY 8, 2010

Granted, this can be wide-ranging (such as posting on specific new laws or government regulations affecting your industry), as long as the topic is both relevant and of interest to your customers and prospects. Keep your posts related to your business and industry. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L. Share this on Bebo.

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Webbiquity

JANUARY 31, 2011

A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Related Post.

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OCTOBER 5, 2010

Sarah Chong’s recommendations for Twitter use range from the common (learn, be heard) to the unusual (monitor sensors in your home, catch thieves) to the truly inspired (write poetry). 14 Cool Things People Do On Twitter by Penn Olson. Twitter Tools and Reviews. Twitter stats and analytics tools – top 10 by Social Media Today.

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Webbiquity

FEBRUARY 7, 2011

Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive. Why Banning Social Media Often Backfires by Mashable. 50 Social Sites That Every Business Needs a Presence on by Focus. ** 5 Stars.

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Webbiquity

FEBRUARY 7, 2012

He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” This ranges from rookie analysts starting at around $30,000 annually to vice presidents bringing down more than $250,000. ” Why StumbleUpon Drives Over 50% Of All Social Media Traffic [Infographic] by PSFK.

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Webbiquity

JANUARY 17, 2011

A big collection of awesome infographics, covering topics ranging from Twitter user types and the top earners in world football (soccer) to an explanation of how 3D technology works and the global popularity of World of Warcraft. Other Downright Interesting Stuff. “Facebook&# is also the most commonly used term in search. Related Post.

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Webbiquity

FEBRUARY 14, 2011

Carl Heaton provides more than four dozen tips for building traffic to your website, ranging from the obvious (write fresh and catchy content, listen to your visitors, submit your site to online directories) to the obscure (send seasonal e-cards, sponsor a college project, or “Hide a Konami Code Easter Egg&# ). Share this on Bebo.

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