Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. HR will require checking the background of new hires via Social Networks. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. HR will require checking the background of new hires via Social Networks. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. You don’t want to get caught up wasting time if you’re running a business.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Buzz Marketing for Technology

JUNE 15, 2010

The result is a 4 letter score such as mine – ENTJ – which means a person who prefers being an Extrovert rather than an Introvert who prefers Institutional Information over Sensing, that prefers Thinking rather than Feeling when it comes to making Decisions and prefer to Judge Structure rather than perceiving it. Tweet This!

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). 4) Respond like a person, not a company – try to resist the urge to automate the responses. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

DECEMBER 15, 2010

Neuromarketing blog and Neuromarketing social networking site on Ning. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Of course, this varies. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

JULY 6, 2010

A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 1, 2010

What Neuromarketing Can Teach Social Media by Social Media Today. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Top execs say they are influenced by social networks by ZDNet Blogs. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Adam Ostrow.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MARCH 29, 2010

In reality, social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Specifically, social media marketing involves five common, very traditional business activities.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

NOVEMBER 23, 2010

I discovered he’s now a cancer survivor and a completely different person. Social media makes it easy to connect with new people who share your interests…anywhere on earth. I was recently friended on Facebook by a guy I went to high school with. Back then, I thought he was kind of a jerk quite frankly. It happens.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Then things changed. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

B2B Marketing Savvy

JULY 27, 2009

Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg PR Media 40

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

the social webâ??has RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but s person&#. I personally think it is clear that the loose grouping of technologies known as Web 2.0 Richard Smith: Get with Web 2.0 or become yesterdayâ??s 10 Jun, 08 | by BMJ Group. Bmj.com has its Web 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

MAY 11, 2010

Or do you have one team with one goal with many players all connected together under the leadership on one person – what I call the Social Media lightening rod. Having seen a number of teams at various companies over the last few months it’s clear that social has made some big strides at even the most obscure companies.

Social Media 100

Social Media Media Digg Linkedin 100

Biznology

MARCH 23, 2012

The best way to man’s heart is through his stomach (personally I think this one should be retired because the idea of being fattened up to stay happy is a bit disconcerting, but I digress). What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Marketing Power of the Retweet: An Interview With Dan Zarrella by Social Media Examiner. The 14 Types of Twitter Personalities by Media Caffeine. How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), URL: Remember personal info? But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Webbiquity

JANUARY 15, 2010

But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Prospects can ask questions, within or beyond their social networks. No wonder sales groups are among the heaviest corporate users of social media. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

JUNE 30, 2008

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." URL: Remember personal info? If you have a TypeKey or TypePad account, please Sign In.

Research 100

Research Digg RSS Startups 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

AUGUST 14, 2012

The social media lunatics have taken over the Internet asylum and unless your very own personal voice, face, story, narrative, history, resume, wins, and losses are fed into the Googlesphere, you’re vulnerable to whatever anyone cares to say about you, no matter who.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

MLT Creative

JULY 20, 2011

93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Make personal and company recommendations on LinkedIn. Join and post regularly to an industry-related forum.

Ning 40

Ning Ad Building Brand Identity Branding 40

EMagine B2B Blog

FEBRUARY 19, 2013

This adds accountability to your marketing efforts in social media. The source path custom view will show the path each group of visitors took from the social network to conversion in terms of visits. For example, a person could come from LinkedIn, and immediately convert. Activity Stream.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Buzz Marketing for Technology

JULY 24, 2008

The content of the debate will be collaboratively created by Web users, who can submit questions and promote them through a user-based ranking system, similar to the community-based news site Digg. The most popular questions will drive the discussion at the June 11 debate.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral Viral lift begins with someone choosing to share your content with their social network. viral marketing.??

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Remember personal info?

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100