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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. If so, click send.

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3 Easy Tips to Target Readers with Your Content

Writing on the Web

Get to know them as peers. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. However, you don’t seem to be getting responses.

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Anecdote: What's real work at your work?

Buzz Marketing for Technology

We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Harness peer pressure. . | Someone has hacked my Skype account » 14/07/08 | Whats real work at your work? Filed in Change management , Knowledge. How might you turn things around?

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

They just aren’t making more hours in the day which causes all of us to prioritize the content we receive (whether we know it or not) based on family, friends, trusted others, peers, colleagues etc. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Of course, I ended up doing the same!

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The Senior Brain: How to Market to Oldies but Goodies…

Writing on the Web

Unlike their younger peers, older adults do not require quick flash snippets of material. Something’s wrong with the way marketers are trying to reach people over 65. I know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. This phenomenon led many to decree that infographics are dead, but it’s not true. Style First.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).