Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Tweet This!

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Bio: Robert Stretch works in marketing for VA Mortgage Center.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. I’m curious… what web tools could you absolutely not live without? Subscribe to the comments for this post? Email this via Gmail.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Don’t let anybody tell you online income products are “passive.&#. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

LeadSquared

JULY 4, 2013

Social bookmarking is simply “bookmarking” a page online. StumbleUpon is one of the more interesting social booking sites online. Digg is one of those social bookmarking sites that have an interesting concept. It is a completely user driven site where users can share (submit) their content and “Digg” what they like.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. 3 Biggest Challenges for Online Content Marketing? Online Reputation? Content Marketing Ideas: Rethinking Blogging.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions. What makes them click?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. This blog post! Hard to Categorize.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. You can also publish your own articles on Digg to share with the community.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Biznology

AUGUST 14, 2012

Folks are already talking about you online — or soon will, gladly and badly. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history, history, and content, content and more content. Related articles. damienschulze.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is an example of a Grow overview for sales and marketing.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Convince & Convert

AUGUST 9, 2011

But what constitutes popularity online? Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. An article submission site in the Digg vein. Also in the Digg and Reddit category. Popularity is a pretty good indicator of a website’s value. Significant link potential here.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. While you can outsource your written content, especially online, you can’t outsource your speaking. Please share. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 28, 2008

Online Only. Online Only. Share: Digg. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Fiction & Poetry. The Talk of The Town. The New Yorker. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world. Conference Video.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How has email marketing changed in the last few years? How can email and social media marketing be combined to increase the effectiveness of both? Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Which is why videos work well online. Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Emotional Attention + Memory = Content Marketing.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

JULY 26, 2010

And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see things a little differently. It’s not likely they go online looking for you, your business or your blog.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100