Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites). Tweet This!

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 29, 2010

Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits client stories content marketing with blogs converting readers to clients landing pages persuasion triggers sales pages social proof testimonials.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JUNE 29, 2010

Sales & Landing Pages Using Wordpress: Learn How. Please leave your comments and share your stories. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

AUGUST 2, 2010

The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. It makes sense and there’s nothing wrong with it… except it’s probably not getting good results. Ad people, however, copywriters and marketers don’t use this approach.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MAY 20, 2010

The top 24 facts for selling more in B2B by LEADSExplorer. The Ethics of Multitasking by Bloomberg Businessweek. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

MARCH 29, 2010

Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Writing on the Web

JULY 15, 2010

Sales & Landing Pages Using WordPress: Learn How. Stay tuned… What are your thoughts? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. Higher goals require a larger budget. Cool” leads (e.g., Cool” leads (e.g., Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JULY 28, 2008

E-Mail (Required, not published ). HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Name (required).

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. E-mail Management. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. | E-Commerce.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us billion in sales. Rusty Weston , Owner/Partner Blog post , 7/23/08 Nicky Fried , Vice President Blog post , 7/23/08 Jim Haudan , CEO Blog post , 7/22/08 Marc Hausman , CEO Blog post , 7/22/08 Emily Jasper , Sales Representative / Account Executive Blog post , 7/22/08 Find People. Membership is free.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. Reddit - Reddit is similar to Digg and Newsvine. O Opera - Opera is an open-source web browser.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. It’s just like e-mail marketing: Don’t be a blaster. Let us know how your brand uses social media for B2B marketing in the comments below. That will increase your following tenfold.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Use e-mail for what e-mail is best at! And therefore reduce the e-mail overload by ad tech Email. E-mail is easy. 10 E-Mail Commandments by iMedia Connection. It is quick.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. This is always the low hanging fruit. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. The simplest components are applications like e-mail and newsgroups. Instead of communicating with recruiters by telephone, fax and e-mail, HR could use a secure area on the Internet to accelerate and improve the communication. Forms & Agreements |. Industry Centers |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Writing on the Web

JULY 21, 2010

Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) Mid-brain: emotional words, nostalgia, memories of childhood, love, anger, regret, frustration. Old brain: sex, food, alarm, danger. What do you think? Share this on Bebo. Tweet This!

Ning 100

Ning Digg Content Buzz 100

Adobe Experience Cloud Blog

OCTOBER 17, 2011

Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. Broadcaster : Allows people to upload their own video clips, participate in video chats and distribute video e-mails. © 2011 WordStream, Inc.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. It’s just like e-mail marketing: Don’t be a blaster. Let us know how your brand uses social media for B2B marketing in the comments below. That will increase your following tenfold.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Sales People Want Social Media Training - but Aren't Getting It. Social Media Driving Sales Worldwide by MarketingProfs.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. And lots more. Social Media Trends.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. SEO Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100