Webbiquity

JUNE 7, 2010

The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Share this on LinkedIn. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Share this on LinkedIn.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

NOVEMBER 29, 2010

Share this on LinkedIn. Content Creating Processes: Do you know too much? Tags: Brain Based Content Marketing Content Marketing Online Persuasion Writing Speeches internet marketing online content Online Marketing persuasion presentations speeches Writing for the Web. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. Share this on del.icio.us.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

AUGUST 24, 2010

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. Share this on LinkedIn. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. This time I diagrammed it out using SmartDraw.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. which carries an additional annual $117 billion tag. Share this on LinkedIn. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. Share this on LinkedIn. The 9 Most Common Google Analytics Mistakes by Timberline Interactive. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. Share this on LinkedIn. Add this link to Box.net. Share this on del.icio.us.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Is your sales transaction process easy and smooth? You have to make that process easy for them. Share this on LinkedIn. Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. A similar hierarchy of emotional values exists. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Share this on LinkedIn. A ligned (it’s crucial to be relevant — always).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 15, 2010

This process gives you the best chances of catching oversights. Share this on LinkedIn. If Your Blog Writing Stinks… Tags: Content Marketing Grammar & Common Usages How to.Tips On Writing Better blog writing business blogging content marketing with blogs editing grammar writing Writing for the Web writing on the web.

Digg 100

Digg Buzz Blogger Amazon 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Tags: Blogging Customer Support Facebook Social Media Social Networking Twitter. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Share this on LinkedIn. Do you experience options in your mind, preview consequences, and decide? There’s no right or wrong answer here. Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

AUGUST 5, 2010

To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site. On LinkedIn, you want to be all about business. Share this on LinkedIn. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. Share this on LinkedIn. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

Our five senses are processing 11 million pieces of info per second. Share this on LinkedIn. It’s because when readers are scanning your blog post, they are thinking about other things, and filtering everything you say through the limbic brain (the emotional parts of the brain). Of these only 40 enter our conscious awareness.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Share this on Linkedin. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Want to know how to perform a certain task or process? Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Share this on del.icio.us.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on LinkedIn. This may be just a statistical hiccup or it may be due to the continuing economic slump. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

APRIL 6, 2010

Share this on Linkedin. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. A very powerful side benefit of being on the Facebook platform. (to to learn more see my blog post on generating a buyer persona with Facebook ).

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Email made the process much easier, but distribution was still limited to known contacts. Social Media Listening.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Share this on LinkedIn. Everybody who’s anybody has a profile in each.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. Share this on LinkedIn.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Share this on LinkedIn. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Share this on LinkedIn.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100