Writing on the Web

NOVEMBER 11, 2010

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. They repeatedly use personality to establish associations with positive emotions. Share this on LinkedIn. The first is an attractive personality. Blog this on Blogger. Share this on del.icio.us.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

FEBRUARY 25, 2011

How can you improve quality scores to get a higher ad position at a lower cost? Share this on LinkedIn. Of course, done improperly, it can also be a tremendous waste of money. How can test to increase conversion rates while reducing the cost per conversion? How can create dynamic landing pages, and are they worth the effort?

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

DECEMBER 7, 2010

Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make some kind of emotional impact. Share this on LinkedIn. Stories are key.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Competition for a dwindling number of new corporate positions was intense. Share this on LinkedIn. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

NOVEMBER 8, 2010

It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Be broad and positive in your presentation of information. Share this on LinkedIn. Older brains have better emotional thermostats. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! being made about your company, brand, product or service generally positive, negative or neutral? Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

SEPTEMBER 22, 2010

Positive , relief from a problem, benefits, imagine a better future. Each of these steps appeals to a different part of the brain, evoking either negative or positive feelings, or to the imagination or the rational brain centers. Share this on LinkedIn. You must engage the brains of your readers… as well as their hearts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

MAY 25, 2011

Being in a positive state of mind will change our results. Share this on LinkedIn. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. I know that people can tell a lot more about me than the words will allow. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

Emotions are either positive or negative. Of 24 common words for feelings, only 6 of them are positive. A psychologist identified 558 emotion words, and determined 68% of them were negative, versus 38% positive. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Optinmonster

MAY 16, 2023

By actively addressing customer concerns and maintaining a positive reputation, you can establish trust and credibility with search engines and users, leading to higher search page rankings and increased brand recognition. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Share this on LinkedIn. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

JUNE 21, 2010

Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Blogs in contrast are interactive: I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc. Become a resource.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

AUGUST 5, 2010

Higher search position? On LinkedIn, you want to be all about business. Danny Brown explains why your blog belongs at the center of your social media efforts (just as it’s positioned in the web presence optimization model ) and how to use it to keep all of your social media marketing efforts aligned. Want more comments?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

AUGUST 10, 2010

So to stimulate a desire for change, you must switch your writing to positive stories. When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. First, to demonstrate use of negative and positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Buzz Marketing for Technology

MARCH 2, 2010

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Share this on LinkedIn. Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? thought leadership status. lead generation. building trust with customers. joint venture opportunities.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Share this on LinkedIn. Website: products and services. Blog: industry and customer issues.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Share this on LinkedIn. The 8 Habits of Highly Effective Bloggers by Copyblogger. Want to join the ranks of highly successful bloggers?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

SEPTEMBER 21, 2010

A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. Share this on LinkedIn. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on Bebo.

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

JULY 28, 2010

Do you capture positive email comments from clients, get permission to use them? Share this on LinkedIn. Are you putting them into your web pages in strategic places? Do you regularly update them? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

NOVEMBER 29, 2010

That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia. Share this on LinkedIn. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. No one does.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. What’s the value of answering a question or engaging in a discussion on LinkedIn? Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization. Share this on Linkedin. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. Just ensure you don’t use cheap icons, and always pay for licenses—it’s not worth putting your brand in a precarious legal position to save a few bucks.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

JULY 7, 2010

He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort. Share this on LinkedIn. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. I don’t blame him. Add this link to Box.net. Email this via Gmail.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

FEBRUARY 2, 2011

Share this on LinkedIn. 11 steps toward a content strategy by Econsultancy. Another slightly spammy site with a nevertheless useful list of 21 article directories with page rank. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 1, 2010

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog. Why LinkedIn is essential for brand marketers by iMedia Connection. Steve Goldner. Social media measurement: a 10-step guide by Econsultancy. Chris Lake. Social Media’s Elusive ROI by CIOZone. Michael Neubarth. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Adobe Experience Cloud Blog

JULY 15, 2010

5. LinkedIn 101. Recommendations – Request from individuals that can leave positive feedback and comments about your company. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. DO post events and create groups. This will help develop your following.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48