Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend? Tweet This!

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Optinmonster

MAY 16, 2023

Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet. Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&#

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. As her tag line says, she helps “awaken your fortune within.&# Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Content Marketing to a Caveman’s Brain.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JULY 26, 2010

There are over a billion people connected to the Internet. But I think this does a good job of visually representing how ordinary people use the Internet and what happens when there is a good match between their problems and your solutions. Related posts: 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 23, 2010

The class is on the phone and on the Internet, your choice. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. Can’t make the call? I’ll send you the audio file, plus any notes, but you’ll need to register: Name.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 12, 2011

You can easily place these in the alt text of any supporting images, in meta tags and even in the filename of the image itself. With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use.

SEO 100

SEO Tips Content Marketing Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I have been an avid iPhone user almost since the day it came out. Tweet This!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It’s not difficult to find out what content about you exists on the internet. There’s no doubt that Dow Jones has teams of workers keeping an eye on the internet for any mention in news, on blogs and social networks. Be a watchdog.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

Ning 100

Ning Content Marketing Digg Buzz 100

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. Broadlook offers somewhat similar functions, although it is largely limited to Internet searches to gather the data it examines. Tags: demand generation marketing automation social media automated dialog.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

JULY 21, 2008

Internet resources on information overload and productivity. Looks at it from a marketing perspective. Internet suffering from information overload - So not only the users but the internet itself. Includes some good comments on how information will be structured in the future (directories vs. tagging). ManagingIO.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Facebook has currently grown to over 550 million members which is one out of every 3 internet users! Stumble upon something good?

Facebook 100

Facebook Social Networks BtoB Digg 100

Writing on the Web

JULY 12, 2010

Landing page definition: An attractive, compelling page: Published on the Internet that is. I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Optimized for search engines and. To take one specific action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are also core to a successful social media marketing strategy. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Become a resource. In Minnesota?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JUNE 28, 2010

An attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. It saves me time and energy. Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. Share this on Bebo.

Template 100

Template Ning Webcast Digg 100

Webbiquity

AUGUST 5, 2010

How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. Marketing Your Blog: 10 Essential Tips You Should Know by Hongkiat. Why a Blog Improves Social Media for B2B by My Venture Pad. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 4, 2010

How Internet marketing is like a ruptured disc. 10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. What do you have to do?

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then the Internet came along, and despite pronouncements that it would “change everything,&# it really didn’t for the first several years.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Kevin Donovan on Supernova: The Publius Project, The Internets Constitutional Moments. Supernova: The Publius Project, The Internets Constitutional Moments. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 12, 2010

The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. It’s about how any smart professional, without many technical skills, can leverage the Internet. But more than that, I sincerely want you to be in control of your online marketing and get great results.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

AUGUST 20, 2010

Most days everything works, including super high speed internet connections. We live in a country ( Mexico ) where we can hire cleaning and upkeep help. There’s also a lot of dust, or rain, power outages, bugs, and unpredictable phone and mail services. The biggest challenge for me is keeping focused on what really matters.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

JUNE 17, 2010

There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. how to sell socks to centipedes. Frustrating?

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

JANUARY 19, 2010

Saptarshi Roy Chaudhury demonstrates how to use image files names, alt tags, surrounding text and other atrributes to show up well in image searches. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

APRIL 5, 2010

50 Free Press Release Submission Websites by Internet Marketing. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Tags: Interactive PR blog pitching blogger outreach Conversation Agent Dave Fleet Jeremy Porter Mashable PitchEngine PR 2.0 15 Online Press Release Distribution Sites by sitepoint.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

FEBRUARY 10, 2010

not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Gain Market Intelligence. Twitter is far more than a 140-character soapbox for celebrities, spammy “Internet marketers&# and the incorrigibly obnoxious.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

NOVEMBER 29, 2010

I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia. 77% of Internet users read blogs.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Content Digg Rules 100

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. How important are branded terms in paid search? What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Writing on the Web

JULY 2, 2010

He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. It’s what makes blogging different than reading commercial news. “Fred Wilson at avc.com is a perfect example. OK he doesn’t do food.

Personalization 100

Personalization Ning Business Digg 100