Webbiquity

JUNE 9, 2010

Having shed both its original acronym and somewhat stodgy image several years ago, SCORE today is a dynamic organization that helps startup and growing businesses to maximize their success, through face-to-face counseling, online interaction, webinars, live events, and partnerships with organizations such as the American Express OPEN Forum.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Retweeting is a key part of the social interaction on Twitter. Do they ask questions? Answer them? It helps those you retweet. Share this on del.icio.us.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This! Share this on Facebook.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

AUGUST 11, 2010

Tags: Advertising Facebook Interactive Marketing behavioral targeting. Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on Linkedin.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

1440 wanted to get in front of me to tell me about his interactive firm. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Tim Kassouf the Director of Marketing at G.1440 As an experiment he had tried targeting his girlfriend (now fiance!) with a Facebook ad just for her and it worked.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 25, 2010

The risk of corporate reputations being ruined by poor customer service interactions has greatly increases as customer have gaining the ability to share their experiences and their opinions with each other via the social web. Tags: Customer Support Interactive Marketing RSS Social Media Support. Tweet This! Share this on Reddit.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MAY 4, 2010

But what Jason sees is a device with a vertical orientation like the print magazine, a much more elegant design than the Kindle, and most importantly with the interactivity of the web. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JUNE 9, 2010

Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

JUNE 7, 2010

Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

JANUARY 26, 2010

Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Tag them on social bookmarking sites. Retweet them. Endorse them via Twitter’s follow Friday. Contribute to the conversation.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Buzz Marketing for Technology

APRIL 8, 2010

Do the owners of each channel interact with each other? 1) Customers just want to be heard – no matter where they are interacting with you from the call center to the twittersphere – they just want to be heard and have you acknowledge them. Your customers can seamlessly move from web to social to call center to your front door.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

Tags: Advertising Buzz Marketing Customer Experience Customer Support Interactive Marketing Listening Monitoring Reputation Management Reputation Monitoring Sincere Marketing Social Media Social Networking Support. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on Reddit.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Customers. It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects. Tags: Twitter customer interactions Dell influence the influencers market intelligence Zappos.

Twitter 100

Twitter Business Digg Thought Leadership 100

Buzz Marketing for Technology

JANUARY 21, 2010

Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

NOVEMBER 18, 2010

Provide opportunities for social interaction. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion. More coming on these important tips next week. Always learning, as I hope you are as well. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking. but I digress …). Email this to a friend? Share this on Facebook.

Digg 100

Digg Buzz Content Lead Nurturing 100

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Treehouse Interactive is the only demand generation vendor to offer anything beyond a simple LinkedIn integration, and even Treehouse is only making it easier to use social media as a broadcast medium.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. Tags: Business Blogging blogging for business business blog corporate blog elite blogs podcasting sources of blog traffic Technorati video blogging. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 4, 2011

The 9 Most Common Google Analytics Mistakes by Timberline Interactive. failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. Interesting, but definitely not for beginners. Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Tags: Business Blogging blogging for business business blogs key influencers link bait SEO thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

DECEMBER 3, 2010

You can write notes with text and pictures and tag your friends to draw their attention to it. Make sure to avoid tagging too many people or tagging people who might not appreciate the gesture. Interact on fan pages that target niches similar to yours. Use the notes application. Blog this on Blogger. Email this via Gmail.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

SEPTEMBER 15, 2010

You’ll get more attention and interaction from your people and they’ll appreciate the time and care you put into your blog writing. You can be a better judge of how your words connect and build relationships with readers. What’s your favorite writing tip? Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Amazon 100

Buzz Marketing for Technology

APRIL 6, 2010

If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JUNE 15, 2010

Unlike other channels, social media is informal, interactive and personal. It’s about interacting with the 20% of potential customers who are likely to provide 80% of your profits, and the 10% of key influencers in your market space who can shape the views of the other 90%. But not in social media. Share this on Bebo.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100