Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The hard part is mapping out the information delivery process. Many marketers are starting to get this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. What information do they need to make a decision? But they’re just that: tools. Begin by creating buyer personas—who are your buyers?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo! Publishers want eyeballs.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Prospects seek out the information they want, and respond to messages that are entertaining, compelling and/or informative.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JUNE 8, 2010

It offers more information on social media, where it fits, and ways to use it effectively in your online marketing strategy. Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses. To your Internet Marketing Success! Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

FEBRUARY 14, 2010

Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 16, 2010

Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. So how exactly does a company “listen?&# Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Media Digg PR 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Such as: Focus : Access advice, research and shared information to help with business decisions. Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Facebook, has only been around for seven years, after all!)

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

OCTOBER 13, 2010

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Get information about your IP. IP Information. Using Meeting Workspaces to organize all the information need to support recurring (and one time) meetings is one of my favorite features of SharePoint. This Week in Print. White Papers. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

FEBRUARY 9, 2010

However, close behind, vendors are the third-most sought source of information; blogs and Twitter are again the preferred platform, with wikis being the least popular. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Information Sharing. Specifically, social media marketing involves five common, very traditional business activities. Interacting.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Comments Digg This. Vendor Management. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 7, 2010

Best practice is to send them to landing page that explains why you are absolutely the best vendor on earth relative to the key term group they came from, and then give them a clear call to action (“contact us for more information;&# “download our white paper;&# etc.). Consider your “incentive for response.” Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JUNE 28, 2008

Information Architecture. Technology Vendors. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Technology Vendors.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Webbiquity

FEBRUARY 28, 2011

of the Navy, Office of Information at U.S. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

WebMarketCentral

JULY 16, 2008

Marketing brochures they can get from the vendor. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. And the minority who are willing to write pretty much anything they're paid to write aren't the ones you really want covering your product or service.

Blogger 20

Blogger Digg PR Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

from an economy of transactions to knowledge and information." Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Now, in the web 2.0 Now consider the "2.0"

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. Today, information is abundant. I started experimenting with social bookmarking sites like Digg, del.icio.us So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Talking to vendors, so what? Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more. It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

It’s a great way to get them to learn to use the course information and make the decisions you want. But they tend to focus on sharing information rather than performance. A great way to counter this is to build scenarios where the learner uses the information. June 24th, 2008. 15 comments. In fact, it’s the future.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Webbiquity

JULY 19, 2010

Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. .&#

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. Here's an update.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Buzz Marketing for Technology

JUNE 27, 2008

I got the answer and I have hooked up with enough specialist vendors to get the job completed. Those vendors are now in my network. This eventually got me to some sites that maintained directories of these vendors, but it was still a lengthy process from there to get to a short-list. Before using LinkedIn, I tried Google.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Webbiquity

NOVEMBER 21, 2011

Google is also placing increased weight on link quality and diversity; thoughtful, helpful blog posts are more likely to attract such links than typical vendor product and service content. Informative? Digg, Facebook, LinkedIn), even create an e-commerce store. Intellectual? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. Advice & Opinion.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). As always, I would highly recommend subscribing to the B2B Marketing Zone to keep a steady flow of information from the more than 60 top sources we have participating in the site, and would love your feedback! Mike Moran ( @MikeMoran ) + others. June 30, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Information Management. |. Computing & Information Technology Overview. |. applications fit into the larger scheme of information technology. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS. Partner Resources. Podcast Library. Quote Center. Video Library. Web Site Tools. >

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Talking to vendors, so what? Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more. It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 17, 2011

Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. Related Post. Share this on Bebo. Share this on Facebook.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100