Online Marketing Institute

NOVEMBER 1, 2010

Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right.

Paid Content 80

Paid Content Google De-duplication Digg 80

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. 5 on G2 Pricing: Contact sales for pricing information Free plan/free trial available? Ratings: 8.0/10

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

DECEMBER 23, 2010

For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. Impressive client list. Proprietary patent pending technology.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Offer a different way to register.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. I guess this is partly in our DNA and partly comes from a need to keep impressing clients with fresh thinking and new approaches.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

MARCH 24, 2011

If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. And this is where I think the marketing rubber hits the sales road. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL).

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

JANUARY 17, 2011

and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Sales People Want Social Media Training - but Aren't Getting It. Social Media Driving Sales Worldwide by MarketingProfs. sales pros are on Facebook, while 20% are on LinkedIn and 8% Twitter.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Miller Your knowledge of email marketing is very impressive. Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? m all about helping customers. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Won’t I lose followers or, gulp, sales ??”. Just about everywhere you look on the internet, you’ll find examples of content curation. No, that’s a myth.

Curation 113

Curation Twitter Content Digg 113

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 10 Principles for B2B Sales by Better Closer.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 31, 2010

Companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales. Social Networks More Than 20 Percent of Online Ad Impressions by Inside Facebook. 20+ more mind-blowing social media statistics by Econsultancy.

Paid Content 100

Paid Content Social Media Research Social Marketing 100