Digital B2B Marketing

MAY 1, 2012

You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Tags: demand generation marketing automation social media automated dialog.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter.

User-Generated Content 100

User-Generated Content Digg Generation Branding 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. SocialOomph - vet my new twitter followers. During the process, I usually digg or stumble a few articles as well. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. SocialOomph - vet my new twitter followers. During the process, I usually digg or stumble a few articles as well. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

MARCH 24, 2010

Generate interest with fans and friends by talking about topics related to your industry then link to your articles on your fan page. Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time. Facebook - With over 250 million members, it’s got tremendous reach. Post this on Diigo.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Marketing mismanagement isn't the sole preserve of Twitter.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. Use Social Bookmarking Sites.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

DECEMBER 6, 2010

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

PR 100

PR Social Media Media Blogger 100

Biznology

MAY 19, 2015

This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. You can become your very own influencer. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

JUNE 8, 2010

1. Think carefully about your Twitter name. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Then slow to one per week (or keep it up if you’re having fun and have the time). 2. Tweet according to your content strategy. Share this on del.icio.us.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. keywords used in the title and early in the body copy).

SEO 100

SEO Enterprise Management Digg Press 100

Marketing Insider Group

APRIL 28, 2011

And sometimes you need to take a firm stand on a controversial issue to generate some discussion. I try to respond to every comment and thank every retweeter on Twitter and “liker&# on Facebook. I share each post 2-4 times on Twitter because not everyone is tuned in all the time. Using keywords helps. Break it up.

Tips 100

Tips Blogger Business Digg 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Tweet This!

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

APRIL 4, 2011

Twitter is extremely powerful for reaching audiences and building relationships. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. One interesting tool in particular is Twitter #chat. Microsites are also powerful lead generation tools. So, now what? Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. Tweet This! Share this on Facebook. Share this on Linkedin.

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Should you care more about Digg submission than about comments? This is a fantastic way to look at your last 25 blog posts to see what type of content you’re publishing generates the most engagement.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. You can go fancy and rely on a Content Management System, or just open a Twitter account and go crazy, 140 characters at a time.

Curation 80

Curation Web 2.0 Digg Barriers 80

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Reputation management sites point the organization’s Twitter account as well as social networking profiles.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 4, 2009

But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content. As a solo blogger or corporate blog - you have a lot to compete with. Plus don’t forget the 50 Million bloggers that China has going strong. So what can you do?

Digg 100

Digg Blogger Inbound Marketing Stats 100

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?) Check out the Webbiquity bookstore.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. If content generation is included, overall costs aren’t likely to change much. The top social media tools used across all respondents are: Twitter – 88%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

Webbiquity

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40