Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. What are the trends? Email made the process much easier, but distribution was still limited to known contacts.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Share this on Facebook. A blog is more outward-facing.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Share this on Facebook. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? 2011 Trends: Content Marketing Is Critical by eMarketer. How much content is “enough?&# How can you optimize your content for search? Where can you spread your content to maximize exposure?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Buzz Marketing for Technology

JULY 28, 2008

I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Small Business Trends. E20portal.com â?? Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. There is no quick fix; enhancing our skills requires effort and is an ongoing process. Books and Reports.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? What Works ( Vendor Government PR Trends Spending Release ). Facebook For CRM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. I am not sure if this works as well in Facebook. In Facebook it is way more free-form and that is probably a lot more fun.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., and how to leverage Flickr through blogs, articles, Facebook and other tools.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Crowdsourcing , Features , Trends. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs. ReadWriteWeb. ReadWriteTalk. AltSearchEngines.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

MARCH 3, 2011

What website design trends should graphic artists take note of? Share this on Facebook. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. How can you add life to a standard signup form? Share this on Bebo. Post on Google Buzz.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

JANUARY 10, 2010

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. PeoplePond. Sprout Builder.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. m all about helping customers.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 31, 2011

Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. A distasteful trend has developed among newer Twitter users.

Twitter 100

Twitter Tools Tips Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. Digg this Slashdot Reddit. Managing the RFP Process. Why Microsoft Should Bring Facebook-like Look to SharePoint. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Innovation. Project Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. What did I learn?

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

It would be as much a cultural change as a process one. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Id love to see more clients adopt the recommendations you suggest. 237 posts from The Drama 2.0 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. What’s a Facebook fan worth? How Much do you have to use Facebook and Twitter to Really be Effective? - Digg (785). Facebook (1570).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

MARCH 26, 2013

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Understand the mindset of your audience.

Class 28

Class Paid Search Agency Planning Advertising Agencies 28

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. On-site SEO isn’t just about the cleanliness of your code (which should be addressed during the development process).

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social media has dramatically altered the buying process as well as marketing practices. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. Have fun with the process and enjoy every minute as your grow your audience and build your business.”

Resources 100

Resources Tips Blogger Social Media 100