Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. 8. Use Facebook groups. You can also consider creating your own new group if it is appropriate for your market and topic.

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Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

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Digg Marketing Management Buzz Blogger 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. The jury is still out on Facebook’s effectiveness for the B2B market. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

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Social Media Marketing Automation Services Media Digg 100

Writing on the Web

OCTOBER 24, 2010

Emsense.com : this interesting company sells a device that consumers can wear on their heads while in stores or shopping online so that marketers can monitor responses. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Share this on Facebook.

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Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Share this on Facebook. Content Marketing to a Caveman’s Brain. Online Persuasion: Creating Desire.

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Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Share this on Facebook.

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Writing on the Web

MARCH 14, 2011

Some content marketing things have to combine quality AND frequency. Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems.

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Video Marketing Content Marketing Digg Content 100

Writing on the Web

MARCH 24, 2011

Content marketing with videos is essential if you want to get online marketing results. And, videos have great search power for people looking for information on your keywords and topic. Share this on Facebook. Is it easy? Yes and no. Like most things, you get better and faster the more you do it.

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Video Marketing Digg Buzz Youtube 100

Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Share this on Facebook.

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Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Provide contact information. A blog without contact information is like a lost pet with no ID tag.

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Digg Blogger Broadcasting Buzz 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Share this on Facebook. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Blog this on Blogger.

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Blogger Tips Digg Traffic 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Share this on Facebook.

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Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Think about it.

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Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Which is why videos work well online. Share this on Facebook. Weighs 6 kilograms.

Content Marketing 100

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Writing on the Web

DECEMBER 1, 2010

You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you.

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Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

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Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Share this on Facebook. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Here’s how it works.

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Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Share this on Facebook. Designed to persuade a defined group of readers.

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Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

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Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Share this on Facebook. Related posts: The Brain Science of Online Persuasion. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here.

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Digg Content Buzz Landing Pages 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Share this on Facebook. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient.

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Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Share this on Facebook. Want to learn more about this great $37 product that makes landing pages easy to format and publish? We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo.

Landing Pages 100

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Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Because she does more than just “present information.” Share this on Facebook. Blog Marketing: How Readers Find Your Business. How do I know? Blog this on Blogger.

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Business Blogging Blast Campaigns Business Class 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Share this on Facebook. Emotional Attention + Memory = Content Marketing. Only 3 main points or steps to your solutions. If you don’t agree, let me know why.

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Digg Buzz Internet Marketing Blogger 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. Share this on Facebook. Blog this on Blogger.

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Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Share this on Facebook.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

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Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Share this on Facebook.

Content Marketing 100

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Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Share this on Facebook. Blog this on Blogger. Share this on FriendFeed.

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Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Such processing of stimuli and information is repeated over and over in the course of our lives. Share this on Facebook.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. (I How is brain research influencing marketers?

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Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

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Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors.

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Social Media Tools Buzz Media 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Share this on Facebook. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Registration for a class or workshop, virtual or otherwise.

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Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Maybe you just need to inform a wider audience that you are indeed out there. These tips are just the tip of the iceberg on marketing your online content. Share this on Facebook.

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Writing on the Web

SEPTEMBER 17, 2010

I can always supplement with informal videos using my Flip video recorder, but without the deadline of having to submit a script every month, I seem to procrastinate.). Let me know how I can help you get better results from your online marketing efforts. Share this on Facebook. It’s easier than you think.

Content Marketing 100

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Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Share this on Facebook. 8 out of 10 new product launches fail.

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