Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts.

PR 100

PR Social Media Media Blogger 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Share this on Facebook. Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags).

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. .

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Marketing Insider Group

APRIL 28, 2011

And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Share this on Facebook. But too few creatives mine the insights from SEO analytics.&#. Share this on Bebo. Share this on FriendFeed.

Copywriting 100

Copywriting Tips Digg Copyright 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share this on Facebook. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. The study also found that direct mail was judged as a low-effectiveness tactic.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Writing on the Web

JANUARY 12, 2011

Stories impose meaning on chaos and organize and give context to our sensory experiences. In effect, we create our own reality. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on Facebook. So we make things up. Blog this on Blogger.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

MAY 9, 2011

Joe wants to be more effective in his work and in his life. “Visit our page to find out how we can help you create a more productive organization.&#. Share this on Facebook. Your online content has to convince Joe that he needs you first and foremost. He wants what others seem to have: success and peace of mind. .

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Share this on Facebook. Done properly, search engine marketing (a.k.a. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

AUGUST 9, 2010

How you organize your content is important. An effective introduction briskly tells a story built around four elements: The situation: A quick factual sketch of the current business situation that serves to anchor the reader. But this should also help you to organize your thoughts more clearly. Share this on Facebook.

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

MAY 24, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share this on Facebook. Not really. Tweet This!

Social Media 100

Social Media Social Marketing Media Rules 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Share this on Facebook. Well it’s the latter part that is the hard part. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Share this on Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. Share this on Facebook. And perhaps these two things have something in common. Tweet This!

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. When properly crafted, infographics, like other forms of visual content , are still highly effective at cutting through the clutter and engaging an online audience. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 9, 2010

In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. The 8 Habits of Highly Effective Bloggers by Copyblogger. Share this on Facebook. Share this on Bebo. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on Facebook. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? How can you measure results? Tony Karrer.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

AUGUST 18, 2010

In the most successful organizations, the efforts of the sales and marketing teams are closely aligned. Share this on Facebook. Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Engaging in Facebook and Twitter conversations. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

Marketo 48

Marketo Digg Training Social Media 48

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

LeadSquared

OCTOBER 24, 2013

Blogs need maintenance, regular posts but are a very effective way to drive traffic and earn revenue. Negative comments in social media does affect branding, but these are not essentially counted as social signals (Google+ authority, Facebook likes, Twitter followers etc). Create a Facebook page for your blog. Organic SEO.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. More on that later, along with some of the tools and approaches I find effective. Books and Reports.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

All of which brings me to what is I suppose a fairly obvious insight - that humans are more than ever information processing animals, with our evolutionary success dominated by how effective we are at this. m particularly interested in working out effective approaches to capturing whatâ??s Share on Facebook. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. to photo-sharing sites like Flickr. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? because people are looking for it, search engines give it prominence in results, and it's viral) then provides tips for how to effectively use it.

Social Media 20

Social Media Optimization Digg Web 2.0 20