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3 insights from intelligent content conference

Biznology

I thought I would present three of them here. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. Present Your Brand Properly.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition. Stand out in the crowd.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Typically it’s things like the text heading the block of content and the format of the content that differentiates a featured snippet owner from your content. To get into a knowledge panel, you can try using structured data markup or try to get your brand on Wikipedia if you haven’t already. Local packs. Google Jobs.

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Google Business Listings. Why B2B Marketers Should Care.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Cloud-based. Very few products are truly disruptive.

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The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

TrustRadius Marketing

In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Cloud-based. Very few products are truly disruptive.