PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. —the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Many are self-educating early in the sales cycle. This is the secret sauce to beat and differentiate yourself from the competition. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. If any one thing encapsulates modern marketing it would be the concept of being client-centric. So how do you start to change the focus of your marketing strategy?

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

Varicent

MARCH 24, 2022

A sales pipeline is the salesperson’s list of suspects, prospects, leads, and opportunities that will hopefully translate into deals with the care and attention of your sales reps. Some of these will come from leads generated by marketing campaigns. To be clear, not all the elements of a sales pipeline are equal.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As a marketer & consultant, I often apply the same skills to decipher digital behaviors. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing delivers daily results. Many marketers have not heard of digital journey mapping before.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Madison Logic

SEPTEMBER 28, 2022

In B2B sales, the buying journey can be long and complex. As accounts start from awareness of the problem to the purchase decision of a solution, marketing needs to provide them with the content and messaging to drive interest in a conversation with a sales team. Why Should Marketers Build Multiple Nurture Programs? .

Budget Programs 52

Budget Programs Work Management Marketing Management Top of Funnel 52

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

BOP Design

FEBRUARY 4, 2019

The prospect already knows they need a solution, now all a salesperson needs to do is differentiate from the competition and tailor a proposal that fits the prospect’s specific needs. Tips for nurturing marketing leads. . As a salesperson, this means you need to do less work in selling your product or service.

Work Management 64

Work Management Lead Scoring Lead Ranking Marketing Management 64

Seismic

MAY 16, 2019

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. Sales enablement is vital to all effectiveness and acceleration efforts on the floor. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

OCTOBER 28, 2022

Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. To help build that awareness of your brand (in addition to hopefully your marketing team helping out ), mix in other outbound touches like emails , video messages , and social media touches to build awareness with your prospect. will suffice.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

PureB2B

MARCH 5, 2019

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospect’s buying decision. Determining your previous point of contact will depend on your current sales process. For starters, you’ll need to define what ‘cold’ contacts mean to your business.

Tactics 62

Tactics Work Management Leads Lead 62

Vidyard

JULY 27, 2022

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Demo Videos Provide More Time for Differentiation 5. Pro Tips for Sales Videos 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 Video Analytics Trends 4.0.2

Template 73

Template Video Marketing Work Management FAQ 73

Hinge Marketing

FEBRUARY 2, 2016

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? ” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. Differentiating your AEC firm in the federal marketplace is no easy task.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? How to Generate Leads for Digital Marketing Agencies: - Research your audience. What marketing strategies do they apply and what content do they publish? Cooperate with similar businesses. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

PureB2B

MARCH 5, 2019

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Determining your previous point of contact will depend on your current sales process. For starters, you’ll need to define what ‘cold’ contacts mean to your business.

Tactics 48

Tactics Work Management Leads Lead 48

The ROI Guy

OCTOBER 21, 2015

A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. Without it, your proposal will not get approved, however, 2 out of 3 buyers indicate they don’t have the knowledge, metrics and models to produce the business case on their own, so they rely on you to stand up and deliver.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. Value truly is in the “eye of the beholder”. It is here that one-size-fits-all content and conversations won’ work.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

APRIL 25, 2012

In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” and “Why the Proposed Solution?” in a more quantified and compelling way than traditional marketing collateral and sales pitches.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

The ROI Guy

SEPTEMBER 22, 2014

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

AUGUST 19, 2014

While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges.

Marketing Management 40

Marketing Management Business Differentiation Marketing Proposals 40

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. Understanding buyers better and correlating the financial benefits that can be delivered with proposed solutions is key.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

Purchase 40

Purchase CRM Work Management Marketing Management 40