The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Circle Studio

FEBRUARY 26, 2020

Despite the fact that it’s easier than ever to ignore marketing messages, there’s never been a better time to be a marketer — with one caveat. A marketing and sales strategy that is aligned with the business strategy. Customer satisfaction is another metric that marketing frequently tracks. Unsubscribe. Sales Alignment.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Rev

AUGUST 16, 2023

At Rev, we utilize the power of AI to analyze where companies stand—and how they are shifting over time—from the value they bring to market to the functions of people within the organization.) But that leap could not compare to the leap of using psychographics. With a traditional ICP, you’ll keep targeting more of the same.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Ushering in the new era of RevTech . Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

Seismic

MARCH 8, 2019

So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. What makes a marketer great? How can you execute a marketing strategy without knowing what you are working toward? Sales lead quality? SEO ranking?

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Ushering in the new era of RevTech . Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Account-based Marketing (ABM). Account-based Marketing (ABM) is a strategy that treats an account (or cluster of accounts) as a marketing of one. Account-based Marketing playbook.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Account-based Marketing (ABM). Account-based Marketing (ABM) is a strategy that treats an account (or cluster of accounts) as a marketing of one. Account-based Marketing playbook.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Launch Marketing

FEBRUARY 14, 2024

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. Who are some of the newer market entrants and the more established organizations? The better understanding of the players in the market, the more you can differentiate your product to stand out.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. What kind of values and opinions do they have? Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Marketing Data.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. In fact, 82% of marketers have reported an increase in open rates through mail personalization. The latter tracks, targets, and precisely hits its target.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

The Marketing Blender

APRIL 11, 2023

Your brand messaging framework should include your value proposition, brand voice, and target audience, among other things. Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Circle Studio

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. A data provider offering you technographic data as a value-add might not excite you if you don’t know the role technographic data plays in prospecting. How to Use Technographic Data in Your B2B Marketing.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. What value driver represents your best opportunities? A better segmentation strategy is to start with why companies purchase a solution.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Content Marketing Institute

NOVEMBER 5, 2017

But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. If you are like a lot of marketers I know, you think, “Well, there are so many different people I can help.” Audience first. Are you tired of hearing this mantra?

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 110

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 by Anders Ekman, President of V12. The acquisition of Acxiom, which supplies data on 2.2

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Stevens & Tate

OCTOBER 15, 2019

But, the value of that equity is the most valuable asset a company can own. Developing a brand must be part of the larger marketing plan for the company. This includes your audience’s demographic and even their psychographics, such as their goals and motivations. Better yet, invest in receiving help from a marketing company.

Brand Identity 40

Brand Identity Branding Buyer Personas Psychographics 40

DAGMAR Marketing

FEBRUARY 23, 2023

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. In today’s competitive market, plastic surgery clinics need to do more than just rely on referrals to attract new patients.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    The latest trendy term of content marketing has even resulted in buyer personas being characterized as content profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Directive Agency

MARCH 6, 2017

No Unique Value Proposition. In isolation, social media advertising struggles to generate MQLs, but without you are losing out on a valuable channel that can increase your close rate, conversion rate, and content marketing. When social is treated as a supportive channel the perception of its value changes. Lack of Targeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SalesIntel

APRIL 11, 2024

Your marketing efforts may have cast a wide net, but the results aren’t what you expected. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). These leads will interact with your materials and evaluate your services. How To Generate Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Your marketing efforts may have cast a wide net, but the results aren’t what you expected. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). These leads will interact with your materials and evaluate your services. How To Generate Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. That’s half of all online sales. Bacon bandages.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Hubspot

FEBRUARY 24, 2015

Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. This will lead you to having a far clearer picture of the persona your marketing should be targeting.

Buyer Personas 28

Buyer Personas Top of Funnel Inbound Marketing Psychographics 28

Heinz Marketing

JANUARY 13, 2022

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Sustainable Marketing . Redefined Marketing “Work” and Impact . In Summary: . User-Led Growth

Sales Management 134

Sales Management Work Management Peer-to-peer Marketing Management 134

Huptech Web

NOVEMBER 24, 2023

So, instead of treating everyone thе samе, things are made right for different groups of customers, leading to increased customer satisfaction and more effective marketing campaigns. Choosе thе basis for sеgmеntation, such as; Dеmographics (agе, gеndеr), Bеhavior (purchasе habits), Gеography (location), or Psychographics (lifеstylе).

Segmentation 52

Segmentation eCommerce Psychographics Top of Funnel 52

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Like on Google Shopping, ads now appear on Bing image search, leading to an estimated click increase of +7% to +8%. SMX East 2017, Day 1. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Navigate the Channel

MAY 4, 2023

And any one of them can tank your marketing efforts. Wrong Message Quick review: The image, value and worth of any brand exists in the mind of customers and consumers. To simplify, your brand—and its message—is carefully built by you and your marketing team, but your target audience creates the meaning and value around it.

Brand Identity 65

Brand Identity Branding Work Management Differentiation 65