Contently

JULY 8, 2016

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Snapchat announced plans to roll out Memories , a new feature that lets users save photos and videos taken on Snapchat directly to the app.

Features 97

Features Ad Exchange Differentiation Social Networks 97

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Top Rank Marketing

AUGUST 4, 2023

MarketingCharts B2Bs Consider Mobile-Only Threads’ Biggest Limitation Meta’s Threads social platform, which set a record for the swiftest rise to 100 million users, has set sights on ultimately topping the one billion user mark thanks to the eventual rollout of mainstream advertising options, yet challenges for B2B marketers remain, as (..)

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. A good story often features relatable characters and situations, making the content more approachable and relevant to the audience. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Marketing Institute

FEBRUARY 28, 2018

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Super fun video’. video Click To Tweet.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Leverage audio and video content. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Whether it’s enabling shoppers to view furniture in their homes or allowing them to try on clothes in a “virtual dressing room”, AR is yet another opportunity for brands to differentiate themselves from the competition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Outbrain

JUNE 22, 2020

Video is trendy, video is on the rise, and it seems like everybody has something (good) to say about video. Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Biznology

JANUARY 29, 2016

The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Part Two of Integrating Mobile Video Branding….

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Nutanix The Forecast.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. Formats like live video and podcast are increasingly popular with users and can be produced cost-effectively.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Therefore, this article focuses on Google DV360, a platform we use for planning, buying and managing display and video campaigns. For this, programmatic platforms can be highly beneficial.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Martech

AUGUST 2, 2023

“Why wouldn’t a platform go out and launch a competitor — maybe YouTube goes out and launches its own version of Twitter or Threads and transfers their users over,” mused Subramanian. In the sports and entertainment space, videos and images work really well. “It feels like Twitter and Instagram had a baby.

Twitter 92

Twitter Advertising Agencies Comparison Social Media 92

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Translate your brand differentiators into one-of-a-kind imagery for a lasting effect. That’s an understandable feeling. Cummins Inc. Cummins Inc.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Martech

AUGUST 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As Apoorv Durga from The Real Story tells us, in a sweeping feature about personalization (some of which you’ll find below): “Personalization works best when you have ready access to authoritative customer data.”

Work Management 119

Work Management Content Marketing Management Lock-In 119

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Many popular brands such as Canva and social networks like Pinterest have already integrated this AI feature into their platforms for a richer user experience.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. It helps with market differentiation A unique brand experience separates you from the competition. Let’s dive into the advantages in detail.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Webbiquity

AUGUST 22, 2017

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Do one or two things really well —Quickbooks is the most popular and feature rich accounting software. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

ClearVoice

MARCH 17, 2020

How you organize and present your amazing content is a brand differentiator. If your team isn’t able to produce high-quality videos but you can write like the wind, choose written guides over a YouTube channel. You have the option to use the search bar or explore featured tags. Video resource library by Google Analytics.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Vidyard

JULY 2, 2014

As I mentioned in my last post on humanizing your explainer videos , one of the last (and most important) steps to include in any video is the call to action. If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would have bounced ten seconds into the video).

Examples 64

Examples Video Marketing Webinar Metrics Landing Pages 64

Optinmonster

JANUARY 13, 2020

And while no two editorial calendars will ever be the same (because every company has different marketing needs), here are a few key features that all great editorial calendars share: They have a clear, coded system. Finally, we’ll create a YouTube video. We’ll start with the blog posts. We’ll need to click on Custom.

Conversion 97

Conversion Youtube Hubspot Planning 97

Martech

SEPTEMBER 30, 2022

Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. They are regularly introducing new features and updates to make their platforms more user-friendly. It can help you build trust, differentiate your brand, and make a lasting impression.

Marketing AI 126

Marketing AI Campaigns Ad Building Paid Search Agency 126

Marketing Insider Group

AUGUST 3, 2015

GoPro’s main content hub, the Channel , is essentially a sophisticated YouTube channel, hosting video and photo content captured with its cameras. When a user watches a video on the Channel, there are three calls-to-action: Info , Log in to Favorite and Share. The simple, minute-long video has over 1.1 Share over shop.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Directive Agency

APRIL 4, 2018

Don’t miss a video! Subscribe on YouTube! Here is the video above in blog format. If you can’t get featured, the next best thing to do is look at the ads on the top ranking pages — in this case, Business Insider and Lifewire. We’ve found 3 B2B marketing examples that you probably haven’t tried yet.

Top of Funnel 40

Top of Funnel B2B Marketing Examples Video Marketing 40

Pam Didner

FEBRUARY 7, 2022

Well, a messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. If you are a YouTube person, I’ve also created a few videos covering the ins and outs of messaging framework. What is your product about? Another well-known (and genius!)

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50