5 ways to capture the voice of the customer (VoC) for category-leading positioning
Tomorrow People
JUNE 3, 2024
Understanding what resonates with your audience enables you to uncover hidden opportunities for brand differentiation, establish trust and credibility, and maintain a competitive edge by staying ahead of market trends. According to a Gartner study, an impressive 40–70% of buyers emotionally connect with B2B brands.
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